Innovid Partners with Jivox to Launch Omni-Channel Solution for Independent Ad Serving, Measurement and Dynamic Creative
Innovid, the world's leading video marketing platform, today announced a new partnership integration with Jivox, the personalized digital marketing technology leader, to deliver omni-channel dynamic creative optimization across channels and devices. This best-in-class data-driven solution is available across all formats, including video, mobile, social, display and connected TV, providing brands with independent ad serving, robust dynamic creative decisioning, and integrated measurement to succeed in today's fragmented marketing landscape.
"In light of recent GDPR regulations and a siloed industry approach to data and measurement across stacks, there is a real market need for omni-channel solutions that offer data-driven creative and optimization support across all channels, platforms, devices and ad formats," said Zvika Netter, CEO and co-founder, Innovid. "Our new offering, developed in lockstep with Jivox, delivers the best of both worlds -- providing marketers with integrated dynamic creative optimization without sacrificing best-in-class video capabilities."
The integrated omni-channel solution from Innovid and Jivox will enable marketers to combine the branding and conversion capabilities of video and display across all channels including social, mobile and connected TV advertising. Brands will now be able to more accurately track the customer journey to purchase and optimize media accordingly, providing an enhanced, personalized user experience. The solution also streamlines and consolidates data management, dynamic creative decisioning, insights and robust reporting across all channels.
"Market research shows that 75 percent of customers are more likely to buy from personalized experiences, which makes data-driven relevance across all channels more important than ever," said Diaz Nesamoney, CEO and founder, Jivox. "We are thrilled to integrate Innovid's unparalleled video expertise together with Jivox's powerful personalization technology to optimize dynamic creative for brands across the world."
As the leading media-agnostic, open video platform, Innovid has been committed to featuring robust integrations with the leading data, media buying, verification and measurement technologies. This newly released Jivox integration to support omni-channel dynamic creative optimization is available immediately, enabling marketers to build the ultimate best-of-breed marketing stack.
Innovid is the world's leading video platform, delivering more video than any company across mobile, desktop, connected TVs, streaming devices and social platforms. Innovid partners with brands, agencies, and publishers to deliver new advertising models that increase engagement and time spent in ways that also provide more value to viewers. Our Video Experience Platform enables personalization of creative, seamless cross-screen delivery, and holistic measurement to fuel next-generation video experiences and grow revenue. Innovid has offices in New York, Chicago, San Francisco, Los Angeles, London, Tel Aviv, Sydney, and Singapore. Please visit www.innovid.com for more information.
Jivox is transforming the way the world experiences digital marketing. We connect brands with their audiences in the most personalized way: using big data, machine learning and dynamic Creative Optimization (DCO) technology to serve relevant messages in their purchase-intent micro moments across all channels. Our flagship Jivox IQ is purpose-built to assemble and deliver 1:1 messages on-the-fly—through advertisements, email and social media. Powered by Neuron™ Machine Learning technology, this intelligent platform helps brands deliver, at scale, thousands of hyper-personalized messages through a real-time omnichannel experience—all made possible by integration with data of every kind: proprietary, audience, contextual, campaign. Jivox is trusted by hundreds of leading companies including InterContinental Hotels Group, Cars.com, Sony, REI, QVC, Bayer, and more.
Industry Announcements's article first appeared on OnlineVideo.net
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