Independent Research Firm Cites Videology as a Leader among Video Advertising Demand-side Platform Providers
Videology - a leading software provider for converged TV and video advertising - was among the select companies that Forrester invited to participate in its November 2015 evaluation, "The Forrester Wave™: Video Advertising Demand-Side Platforms, Q4 2015." In this evaluation, Videology was cited as a Leader in the Video Advertising DSP space. "A Leader" is the highest designation given by Forrester, followed by Strong Performers, Contenders and Challengers.
"Videology excels at mastering the convergence of television and online video," Forrester wrote in the report. "Videology designed its solution with the view that the TV buying process would eventually be automated and the thinking behind TV planning would drive online video buying. As a result, Videology has the most sophisticated media optimizer to analyze the right allocation of TV and online video to optimize reach and campaign cost, a compelling feature for media planners grounded in a traditional TV discipline."
According to the report, "Television capabilities differentiate the video advertising DSP market. As consumer viewing of television and video content continues to diversify across devices, vendors that can help advertisers stitch together their desired audience will lead the pack."
Within Forrester's analysis, Videology received the highest possible score for Television Campaign Extension capabilities. Additional criteria evaluated included Planning Capabilities, Transaction Capabilities, Campaign Execution and Measurement, among others.
"Eight years ago, we set out to build a software to help advertisers and media companies navigate the increasingly digital, increasingly converging world of TV and video," said Scott Ferber, Videology Chairman and CEO. "We were a bit ahead of the market in our TV-first thinking, but even today, there is no one else who takes our unique approach to converged advertising. On behalf of Videology, we thank Forrester for the evaluation, and we believe they have validated our technology and strategy in this pivotal time in television's evolution."
This designation by Forrester as a Leader among Video Advertising DSPs comes on the heels of recent wins for Videology. Earlier this month, Cynopsis Media awarded Videology best Video Advertising Platform of 2015, U.K. broadcaster Sky Media announced that it had chosen Videology to fuel the first phase of its converged video advertising solution, and Nielsen stated that Videology's platform drove 6 times brand lift compared to the industry norm in an independent analysis.
Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.
Industry Announcements's article first appeared on OnlineVideo.net
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