How to Create a Great Streaming Channel on the Roku Platform
In this session, attendees learn the basics of how to develop a streaming channel for the Roku platform as well as more advanced tools and tactics. Roku provides an overview of its software developer kit and proprietary BrightScript language, educating attendees on the resources and services available to help manage channels, including integrated billing, and shares the best practices for creating a great streaming channel. The session also discusses the different ways to monetize content through advertising, on-device promotion and other marketing opportunities.
Chris Traganos, Director, Developer Community - Roku
Publishers can add their content to Roku's cross-app search and discovery system, and have Roku manage all video ad sales.
4K video support isn't limited to the top model anymore, as Roku now offers 4K in three of its devices. Buyers will also find upscaling, HDR support, and Dolby Digital.