Eyes on the Enterprise: Streaming Video's Marketing Potential: Don't Believe the Hype

Over time, creative minds will come up with even more innovative ways to employ web multimedia in corporate marketing campaigns. Audio and video delivered online simply hold too much promise to be ignored by marketers looking for fresh, cost-effective venues for distributing their product messages to key target audiences.

Ultimately, business marketers will figure out how best to leverage the power of online multimedia. As seen in the broad use of registered access to multimedia, some are already on the path to figuring out the recipe for generating value. But until marketers survey the entire web promotion landscape, let’s try not to sell the whole medium short. Let’s remember to build our market into something more than a simple haven for time-shifted television.