Cord-Cutting to Reach 10 Percent of U.S. Homes by 2015, Says Report
[This article originally appeared on Beet.TV.]
More consumers will cut the multichannel cord over the next few years, according to the latest research from SNL Kagan.
The firm predicts that 10 percent of US homes, or 12 million households, will not subscribe to a pay TV service by 2015. At the end of this year, 4 percent of homes, or 4.5 million households, will have nixed their monthly cable or satellite service.
For more details on this trend, check out this week's New Media Minute.
The satellite providers gained ground in 2015, but only when Sling TV is factored in. AT&T U-verse lost the most of any single provider.
Those ready to dump cable or satellite subscriptions should be careful what they ask for. Cobbled together alternatives can be ungainly and challenging.
What happens when over-the-top technology meets the average living room? A confusing combination of remotes, wires, and devices. When will that cordless future actually arrive?
A Streaming Media East panel looks at cord-cutting, and whether or not online video will take the place of cable
A Nielsen exec declares cord-cutting a myth; also says that many young people start out by getting programs online-only.
A news report says that Microsoft is looking to muscle into the growing streaming TV market.