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Cleeng Releases ROI Calculator For Live Events

Cleeng launched their ROI calculator for measuring the potential of live pay-per-view events. Live broadcasters that do their business online are now able to project their costs and earnings for their upcoming live events.

The calculator has a simple, wizard-like interface and models their business, using different assumptions of investment. People only need to set the expected quality of the live streaming service, e-tickets price, and expected fanbase that should go to the event's online destination.

Based on these inputs, publishers will get a summary of expected costs, revenues and profit for 2 scenarios: using Cleeng as software-as-a-service versus developing an own solution from scratch. Also, the calculator allows publishers to go deeper and break down the costs, revenues and profit records and see in detail the components of the live streaming process.

"For a long time, live publishers asked for expertise about managing live events, and how to forecast their live event business better. While publishers understand the value Cleeng brings, it was difficult to precisely quantify its benefits." says Benedicte Guichard, Sr. Marketing Director at Cleeng. "With this Live PPV ROI Calculator, they can have a clear breakdown of the cost associated with the organization of a live pay-per-view event and plan their actions. It's based on our accumulated experience in handling more than 5K events organized in more than 43 countries."

The calculator tends to be a handy tool for ambitious live broadcasters and video publishers and is free to use.

Industry Announcements's article first appeared on OnlineVideo.net

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