CES: Yahoo! Connected TV to Provide "Broadcast Interactivity"
[Editor's Note: This article and video first appeared on Beet.TV, and we republish it here with kind permission.]
Yahoo! Connected TV, a software program installed in a number of Internet-ready television sets, will soon allow producers and advertisers to enhance the viewing experience with a variety of interactive features, the company announced at CES.
At CES, we spoke with Ronald Jacoby, VP of the Connected TV Group at Yahoo! for this overview on the product and the functionality.
Here's the take on the news by Rafe Needleman at CNET. Rafe also reports on a news of a stand-alone box which can be purchased to bring Yahoo to TV's which are not programmed with the company's software.
Here is a round-up story on CES and connected TV's by Brian Stelter in The New York Times.
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