AnyClip Takes in $21M, Using Money to Pair Video Ads With Viewers
The Israel-based AnyClip Media matches the right videos with the right viewers, putting video ads on pages where they're likely to be watched. Thanks to a lucrative investment round, it will soon be doing its work even better.
AnyClip announced this week that it has completed a $21 million funding round. Participants include Limelight Networks and Ervington Investments. Existing investors Jerusalem Venture Partners and GTI also took part.
AnyClip analyzes videos and creates detailed metadata about their contents, grouping them into 50 categories and over 200 subcategories. It also indexes the contents of web pages, then adds video playlists to relevant pages. Those playlists include both premium content and ads targeted to that page's viewers.
Thanks to its major investment round, AnyClip plans to make its video pairing even better. The technology it uses to match viewers and videos is called TripleMatch, and it plans to use investment funds to make TripleMatch even more effective.
AnyClip currently serves videos to between 40 million and 80 million unique global viewers each month.
"With this additional funding, we will continue to build on our revolutionary technology platform to provide publishers, advertisers, and content owners with the most advanced and secure solutions for effective global distribution of online video," says Oren Nauman, president and CEO of AnyClip. "Combined with the increased growth in mobile video and OTT solutions, we are positioned at the center of the fastest-growing sector of the advertising industry."
Troy Dreier's article first appeared on OnlineVideo.net
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