Animoto and Getty Images Partnership Addresses the Growing Video Needs of Businesses
Animoto, the company that makes it easy for anyone to create professional marketing videos, today launched an integration with Getty Images, a world leader in visual communications. Now fortified with a robust, searchable library of Getty Images content, Animoto is making video marketing accessible to businesses of all sizes regardless of the volume or quality of the assets they may have on hand.
"Millions of businesses want to connect online with customers and prospects using video. One of the biggest barriers to entry is a lack of professional-looking assets. Animoto wants to empower businesses of all sizes to thrive and stand out in today's video-first world. Getty Images is the top name in creative photography and videography and I'm thrilled to offer their catalog to our customers, seamlessly integrated into our marketing video maker," said Brad Jefferson, CEO and co-founder of Animoto.
"Empowering businesses of all sizes to create powerful, visually engaging marketing content is something both Getty Images and Animoto are committed to doing through this partnership. Many businesses who previously haven't had the resources to tell their story through video now have a catalog of high-quality, curated creative assets to fuel their video marketing efforts," said Craig Peters, Chief Operating Officer of Getty Images.
This partnership was spurred by the demand to create more marketing videos for social media amongst Animoto's business customers. When Animoto surveyed their small business customers in June 2018, they uncovered that the majority of respondents were planning on creating more videos for Instagram, Facebook, and YouTube in the next six months than they had in the past six months.
Animoto's award-winning online video maker makes it easy for anyone to drag and drop their way to powerful and professional marketing videos. The company's certified partnerships with Facebook, Instagram, YouTube, Twitter, and the Small Business Administration give it unique insight into the changing social media and business landscape, which may be why more than 1 million businesses around the world have used Animoto to create marketing videos that stand out on social media and beyond.
Founded in 2006, Animoto has offices in New York City and San Francisco. For more information, visit http://animoto.com. Animoto is a registered trademark of Animoto Inc. Other names may be trademarks of their respective owners.
About Getty Images:
Getty Images is one of the most trusted and esteemed sources of visual content in the world, with over 300 million assets including photos, videos, and music, available through its industry-leading sites www.gettyimages.com and www.istock.com. The Getty Images website serves creative, business and media customers in nearly every country in the world and is the first-place people turn to discover, purchase and share powerful visual content from the world's best photographers and videographers. Getty Images works with over 250,000 contributors and hundreds of image partners to provide comprehensive coverage of more than 160,000 news, sport and entertainment events each year, impactful creative imagery to communicate any commercial concept and the world's deepest digital archive of historic photography.
Industry Announcements's article first appeared on OnlineVideo.net
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