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Future of Video Monetization
 
Too often, the question of how to monetize online video comes down to SVOD, AVOD, and hybrid, and in the OTT world, as the trendlines point toward ad tiers and ad-centric models, it's easy to understand why so many eyes remain fixed on those trends. But other factors remain in play, and increasingly so: gamification, interactivity, click-and-buy merchandising, D2C, and the looming hyper-personalization of Web3 make video monetization's future a far more complex subject than the simple SVOD/AVOD binary would suggest.

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Steve Nathans-Kelly
VP & Editor-in-Chief
Streaming Media

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