Players, Platforms and SDKs
OTT video represents an $80 billion market, and it’s going through a radical shift. The market is facing what it’s called subscription fatigue. Recent studies have shown that the average household will only pay for two video services. However, we believe there’s a better way. We think that adsupported content is the right way for videos to be distributed and consumed by audiences. There are more than 10,000 media companies across the world that will drop SVOD (subscriptions) in favor of ad-driven business models (AVOD) to avoid being wiped out by giants.