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Best Practices: Encoding and Transcoding for Video Engineers and Business Managers

Sponsored by MainConcept, Native Frame, Reticulate Micro

Choosing transcoding options isn’t so much about the latest codec flavor of the month as it is about conserving bits, keeping costs down, scaling, striking a practical cloud/on-prem balance, improving sustainability and energy efficiency, and maintaining high-performance and playback compatibility. What are the best practices for encoding in 2024, and what do content providers need to know to make sound encoding decisions that will still look good in 2025? This best practices guide, delivered by key providers and practitioners, points the way.