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Creating immersive, personalized live sports experience with Dolby OptiView

Built on Dolby's legacy of bringing audiences deeper into the story through immersive sound and vision for more than 60 years, OptiView is designed to help service providers and rights holders deliver the shared moments, deeper engagement, and personalized experiences that make live sports the greatest story, unfolding in real time.

A future-ready streaming foundation for live sports

Live sports streaming demands consistent quality under extreme conditions, including sudden traffic spikes, variable networks, and a wide range of devices. Dolby OptiView provides a scalable streaming foundation to help services deliver reliable playback and high-quality video across mobile, web, connected TV, and more. By optimizing start-up time and minimizing rebuffering, OptiView helps protect the consistent premium experience of the live moment, so sports fans stay in the moment when it matters most.

Low latency and synchronization that preserve the shared moment

Live sports is not only what happens on the field; it is also the reactions, the group chat, and the instant when everyone celebrates together. When streams fall out of sync, that shared moment breaks. Dolby OptiView supports low-latency and synchronized streaming strategies so fans can experience key plays together across devices and locations, strengthening community and loyalty.

Shared moments lay the foundation for deeper engagement

Fans now expect more than a live feed. They expect interactive, personalized experiences: real-time stats, contextual insights, fantasy, and betting alongside the video. Dolby OptiView provides the scalable, in-sync foundation that makes those experiences possible without compromising streaming performance. The same foundation supports smarter monetization, from personalized ad experiences to interactive formats, helping partners innovate as fan expectations and business models evolve.

As part of Dolby’s continued investment in live sports innovation, Dolby is already partnering with global tier one clients across the ecosystem, including NASCAR, HUDL, Bally’s Interactive, Genius Sports, Sportradar, and Paddy Power. These partnerships reflect a shared commitment to delivering sports experiences that fans trust, and that operators can run with confidence under the biggest moments and the biggest audiences. For decades, Dolby has been synonymous with quality and reliability in premium entertainment, and Dolby OptiView brings that same standard to sports streaming. As a trusted technical partner for sports streaming services, and for the broader sports data and engagement ecosystem, Dolby OptiView helps ensure the live moment is delivered with consistency and care, so our partners can keep building immersive and interactive fan experiences that bring audiences closer to the action, and to each other.

For more information, visit optiview.dolby.com

Contact: optiview.dolby.com/contact