Stay up-to-date on everything streaming - Subscribe to Streaming Media Xtra today!

Yospace

Yospace
  • Church House
  • 18-20 Church Street
  • Staines England TW18 4EP
  • United Kingdom
  • PH: +44 1784 466388
  • FAX: +44 1784 466387
  • Website
Edit this listing

Profile

Yospace has been at the forefront of the digital video revolution for 25 years. From the early days of mobile delivery, to the mass consumption and monetisation of premium streaming, we have a history of driving business success for the world’s biggest telcos, broadcasters, and media companies.

Our pioneering dynamic ad insertion technology has helped monetise seven Olympic Games, five FIFA World Cups, and forty Grand Slam tennis tournaments. We have over 2,000 live channels under management and stitch 9 billion advertisements per month.

Customers include DIRECTV, FOX, and Tubi in the USA; Allente, Channel 4, ITV, M6, RTL, Telenor, Telia and TV4 in Europe; ABEMA, Nine, and Seven West Media in APAC.

 

Product Description

We play an important role in the development of DAI technology. We are part of the working groups at Streaming Video Technology Alliance (SVTA) that has developed the new MPEG-DASH Events standard that underpins server-guided ad insertion (SGAI), and the Interactive Advertising Bureau (IAB) Tech Lab that has published new ad formats. We are working on both sides to implement the new formats and to improve ad viewability measurement.

Operating independently of the rest of a broadcaster’s streaming and adtech stacks, Yospace provides unmatched flexibility to customers. Our technology comes pre-integrated with all the leading encoders, ad servers, and CDNs. It can sit alongside a customer’s own in-house tech stack or slot into any combination of streaming tech or adtech that they choose to use.

Why to trust Yospace

  • A seamless streaming experience: 
    Stitching ads into the stream server-side will give your commercial breaks a seamless TV-like user experience but with one-to-one addressability to increase value through targeting and accurate measurement data.

  • Trusted by the world's most successful broadcasters.
    As pioneers of dynamic ad insertion, we are the most experienced team in the world with the most capable platform. This is why we are trusted by the world's biggest broadcasters.

  • Futureproof your streaming workflow.
    Dynamic ad insertion acts as crucial middleware between the user and key components of your monetisation ecosystem protecting user privacy and facilitating device reach.

Benefits

  • Measure
    While advertising is stitched server-side our SDKs offer best in class measurement.

  • Scale
    We consistently deliver to massive audiences for the world's biggest broadcasters.

  • Integration
    Our platform is designed to offer full operating transparency.

  • Support
    With dynamic ad insertion being our only focus, we offer expert support, 24/7, that is second to none.

 

Additional benefits

  • Personalised Ad Insertion
    Each online user, whatever the device, creates an individual request to the ad server, so you can track your precise audience demographics and tailor each replacement ad specifically, even down to the individual.

  • A Broadcast User Experience
    Broadcasters know that consumers expect a broadcast-like viewing experience. Yospace’s dynamic ad insertion delivers a seamless user experience with a commitment to the operational reliability that broadcasters expect.

  • Increased CPM rates with Interactive Ad Units
    We offer an easy-to-integrate Ad Management SDK for all major platforms offering advanced features such as click through, third-party tracking or interactive elements.

  • Conditional Programme Replacement for Live
    Flexible blackout capabilities are afforded through server-side content replacement. Now, it is possible to embargo content for arbitrary audience groups without the need for additional encoding or packaging equipment.

  • Automated Single Live Event Orchestration
    We can support the creation of DAI-enabled streams from a dynamic schedule of live events. Dynamically created streams are automatically integrated into the Yospace service monitoring NOC for the lifetime of the event.

  • Fast Track Event Streaming
    Partnering with Capella Systems our orchestration system can automate the build a complete stack for event-based or 24/7 live streams including live encoding, packaging and accurate editorially driven ad insertion using a real time monitoring tool.

 

Whitepapers, Archived Webcasts and Sponsored Content

  • WORLD CLASS DYNAMIC AD INSERTION
    We are pioneers of taking ad insertion server-side, with more than a decade of in-production experience servicing the world's foremost broadcasters. There is no better solution for broadcasters to monetise VOD and live content without sacrificing quality, reliability and transparency. While, at the heart of our platform, we leverage SSAI (server-side ad insertion) and, for compatible players, SGAI (server-guided ad insertion) to replace or insert ads seamlessly into live and VOD streams. Our solution is more than just an “ad stitcher”. Thanks to the insight we have gained into the monetisation operations of broadcasters across the globe, our platform delivers a comprehensive solution that not only delivers reliability at scale, but gives you the tools you need to maximise your ad inventory.
  • Scaling Up: Strategies to scale addressable advertising for live events in an all-streaming world
    Ads are now a critical part of the streaming TV economy, but how they are experienced and how they are executed are fundamentally different from traditional TV ads. Broadcasters are increasingly focused on optimising ad experiences to maximise revenue. They are employing deeper levels of targeting and increasingly relying on programmatic to maximise the value of each ad spot. The result is additional complexity within the adtech ecosystem that, when combined with the need to deliver at scale, can lead to inefficient or non-optimal delivery, impacting revenue. Deploying Dynamic Ad Insertion effectively at scale is to optimise engagement and create the greatest opportunity to earn ad revenue. This paper explores how technological advancements in ad delivery, including in SSAI and SGAI stitching technology, and targeting are essential to meeting the demands of both viewers and advertisers in a rapidly evolving digital media landscape. If you have an interest in optimising ad revenues for the streaming age, then this paper will serve as a useful resource.
  • DIRECTV case study: Maximizing fill-rates for live sports
    47% of DIRECTV STREAM subscribers spend at least half of their TV time watching sports. The dominant device is connected TV (CTV), but monetizing live sports on CTV is a challenge because all viewers go to an ad break at the same time. As CTV sports audiences increase, so do the complexities of applying digital advertising benefits such as addressability and real-time measurement. In partnership with Yospace, DIRECTV Advertising embarked on an ambitious pilot project to increase advertising revenues across several of its leading sports channels. It set out to do this by focusing on value generation of unscheduled ad breaks. The result was more inventory, fewer tech failures, and DIRECTV’s highest ever fill-rates. Download the case study to find out how we did it.
  • How to monetise football: Learnings in dynamic ad insertion from the Euro 2024 football tournament
    The high-stakes action of live tournament football has the power to bring together captive TV audiences around the world like very few other events can. And when you get to the knockout stages, entire nations are on the edge of their seats with every kick. With streaming set to become the primary method of watching and monetising live television, fulfilling the revenue potential of addressable advertising at mass scale, with a constantly fluctuating audience, will become even more critical. Live sports – and football in particular – can hold incredible advertising value for the rights-holder, as long as the right advertising technology is in place to unlock it. This report examines how to monetise football using dynamic ad insertion. It looks at three matches from the Euro 2024 pan-European football tournament that represent some of the most significant challenges in streaming and monetising tournament football. It collates data from 13 rights-holders across four continents and highlights some of the key pain points to consider when running an advertising-supported live streaming business. For anyone with an interest in monetising football, or any other major sports events, this report will serve as a valuable guide to the digital advertising challenges that lie ahead.

Featured Video

Categories