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  • 2419 Michigan Avenue
  • Suite A
  • Santa Monica CA 90404
  • USA
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GumGum is a contextual-first, global digital advertising platform that captures people's attention, without the use of personal data. The Mindset Platform™, GumGum's platform for the future of digital advertising, combines advanced contextual insights, high-impact ad creatives and attention measurement for advertisers to align ad campaigns with consumer mindset. We empower advertisers to deliver creative advertising campaigns that capture consumer attention by tapping into a consumer's active frame of mind across current and future emerging digital environments at scale. We believe an advertising ecosystem based on understanding mindset builds a more equitable and safer future for consumers, publishers, and advertisers.

Product Description

GumGum's In-Video product is powered by patented SSAI technology that is purpose-built for non-linear overlay ads. In-Video ads are integrated directly into the viewing experience capturing a consumer’s attention when they are the most engaged rather than appearing during ad breaks. The patented SSAI technology automates the insertion workflow to create dynamic overlays post-production for video streams. This streamlined and automated process enables a set-it-and-forget-it workflow that establishes ad markers and then generates and inserts the ads. Ad inventory is user-addressable and can be auctioned in a programmatic buying platform. This inventory also allows for an additional, previously untapped revenue source for publishers as it allows them to monetize beyond traditional ad breaks. The In-Video ad creatives are delivered as standard Video Ad Serving Template (VAST) tags, ensuring that ads are served effectively for advertisers with standard video measurement capabilities such as impressions, quartiles, and completions.  

If an advertiser is interested in interacting with their audience on CTV, the SSAI capability enables In-Video ads to include dynamic QR codes with scan optimization based on high-performing inventory segments. 

In-Video also leverages Verity™, GumGum’s advanced contextual intelligence solution, to help advertisers ensure their ads are in the contextually relevant moments that matter within a CTV/OTT video stream.