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Encoding & Transcoding Trends 2021

Sponsored By: Bitmovin

The COVID-19 pandemic accelerated video adoption across the board, but especially in markets that had been slow to take it up before. Encoding & Transcoding Trends 2021 is a survey-based brief that exposes how the uptick in video consumption affected the workflows that create and deliver all of that content. The survey answered these questions and more:

  • Which video markets are leading the way among early adopters of technologies like 4K UHD, 8K, and super resolution?
  • Which codecs are finding favor—and which are falling away?
  • How prevalent is the move to cloud encoding workflows?
  • Is content/context-aware encoding gaining traction?
  • What technologies are publishers using to protect their video assets?

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