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thePlatform Selected by Outdoor Channel for Online Video Publishing

America's Leader in Outdoor TV Utilizes thePlatform's New mpx Beta System to Manage Video and Video Player Technology to Create Custom Viewing Experiences for Consumers on

Seattle, WA(03 Aug 2010)

thePlatform, the leading white-label video management and publishing company, announced that its mpx Beta video management system has been chosen to manage and publish online video for Outdoor Channel's popular website, In addition, the network is using thePlatform's video player technology, including features for sharing video across social networks.

Outdoor Channel, America's leader in outdoor TV, broadcasts prominent outdoor programs focused on hunting, fishing, shooting, off-roading, adventure, and conservation. The network is available through a multitude of cable, satellite and telco providers across the United States, reaching 36 million homes, according to Nielsen Media Research., Outdoor Channel's comprehensive online platform, is the premier digital destination for outdoor enthusiasts, offering in-depth show and host pages, useful information on state hunting and fishing licenses and destinations, and an interactive community section where fans can connect and share their passion. The centerpiece of is a state-of-the-art broadband video player that enables users to watch an extensive library of thousands of videos - the majority in an HD viewing experience.

"Our website is an established community hub for our fans, where they can view clips of their favorite outdoor shows, like Savage Wild, Duck Commander, or Jim Zumbo Outdoors, and discover new shows, such as Buck Commander, Field & Stream's Gun Nuts, and Dream Season Celebrity," said Todd Merkow, president of digital media at Outdoor Channel. " is currently attracting approximately one million unique visitors per month. thePlatform's proven video publishing system will provide us with a simpler, scalable and robust back-end to serve our viewers' appetite for our authentic outdoor content."

"Outdoor Channel is a recognized leader in creating and delivering video content for outdoor enthusiasts," said Marty Roberts, vice president of sales and marketing at thePlatform. "mpx Beta will serve as an efficient online video platform as their content library grows and their audience increases."

In addition to using thePlatform's centralized video management system, mpx Beta, Outdoor Channel is also utilizing the social media capabilities of thePlatform's video player. The player includes 10 integrations with leading social media sites, such as Facebook, Twitter, Digg, Yahoo! Buzz, and provides Outdoor Channel with the flexibility to add more.

thePlatform publishes video and other media to PCs, mobile devices and TV. Media companies rely on thePlatform as their open, central hub for managing, monetizing and syndicating billions of professionally produced video views annually. thePlatform currently provides online video management services to numerous programmers, leading media companies, and five of the top cable TV service providers in North America, including the largest "TV Everywhere" deployments.

About thePlatform
thePlatform is the leading white-label video management and publishing company. Media companies rely on thePlatform as their open, central hub for managing, monetizing, and syndicating billions of professionally produced video views annually. The company's services provide unmatched versatility for designing and supporting video businesses on PCs, mobile, and TV. Customers include: Associated Press, Big Ten Network, Cablevision, Canwest, CBC, CBS College Sports, CNBC, Comcast, Corus Entertainment, Cox Communications, ExerciseTV, Fox Sports Network, HIT Entertainment, NBC Local Media, PBS, PBS KIDS Sprout, Rogers, Sony BMG, Starz Play, Time Warner Cable, Travel Channel Media, and numerous others. With a 10-year history of service, thePlatform is an independent subsidiary of Comcast based in Seattle, Wash. For more information:

About Outdoor Channel Holdings, Inc.
Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit