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eyeIO Unveils New Video Encoding Technology, Netflix First to Deploy

Ultra-low-bandwidth encoding technology provides higher quality video experience for streaming service customers worldwide

Palo Alto, California(01 Feb 2012)

Today EYE IO, LLC (eyeIO) makes its official debut as an Internet video streaming technology provider, announcing its first commercial license agreement with Netflix, Inc. (NASDAQ: NFLX), the leading global internet subscription service for movies and TV shows.

"eyeIO provides a straightforward solution for accommodating the rapidly growing demand for video delivery around the world by alleviating the overwhelming bandwidth currently required to stream video," said Rodolfo Vargas, Co-Founder and Chief Executive Officer of eyeIO. "Our future could not look more promising as eyeIO continues to challenge the commonly accepted limits of Internet video delivery and enables everyone connected to the Internet to enjoy high quality video no matter where they are."  

With more than 20 million streaming members in 47 countries and territories, Netflix has revolutionized entertainment by providing instant and unlimited access to tens of thousands of hours of movies and TV shows. eyeIO technology helps Netflix deliver the high quality streaming experience Netflix members love.

"Delivering a high quality video experience is top priority for Netflix," said Greg Peters, Vice President, Product Development of Netflix. "eyeIO technology is an important part of the technology we use to improve video quality and overcome bandwidth challenges presented by Internet infrastructure."

eyeIO video encoding is fully compliant with existing standards, making high quality video available anywhere in the world, on any connected device. The technology can be deployed as either a cloud or local solution and the enhanced video can be viewed without a custom video player or equipment modification.

eyeIO was founded by an all-star lineup of technology experts: Charles Steinberg, former CEO of Ampex Corporation and former President of the Business and Professional Products Company of Sony Electronics (NYSE: SNE); Robert C. Hagerty, former Chairman and CEO of Polycom (NASDAQ: PLCM); and Rodolfo Vargas, former Senior Program Manager of Video at Microsoft (NASDAQ: MSFT) and former Co-Chairman of Video Streaming and Internet Interactivity at the DVD Forum.

About eyeIO

EYE IO, LLC (eyeIO) is a privately held, Palo Alto-based startup developing breakthrough solutions that represent the culmination of years of research in video technology. eyeIO technology enables Internet content providers and network operators to deliver premium digital video of the highest quality to consumers over the current infrastructure at exceptionally low bandwidth. It enables its customers to reach and address the complete universe of connected devices, including mobile phones and smart TVs, with unsurpassed quality.