Zype Emerges From Stealth Mode to Empower Premium Video Publishers to Build, Monetize, and Localize Owned and Operated Video Destinations
Develops Dynamic Player Technology (DPT) For Publishers To Target Consumers with Video Delivery Strategies Through Geo-Location, Licensing, and Device Data
New York(11 Dec 2014)
Launched out of stealth mode this week, Zype,cloud-based video technology service for premium video content owners to build, scale and manage direct-to-consumer streaming destinations, today announced Konami’s 4K Media Inc. and Digital Media Rights as initial partners using Zype’s technology to power their video destinations. Both of these companies have used Zype’s technology to customize a video destination that pulls in entire libraries from all video players and distribution end points, including Hulu and YouTube, into a discoverable consumer experience.
Zype was ahead of this trend having built its product to deliver direct to consumer video destinations in late 2013. Zype gives premium video content owners the ability to deliver to any platform or device, without complex development, IT, or publishing management, while maintaining their brand with the consumer.
“Premium video is fragmented across too many platforms where the video owners don’t have the tools to manage nor monetize their own libraries to the fullest extent,” said Zype founder Ed Laczynski. “Zype is the most effective solution for managing a video destination, generating meaningful revenue models around video and localizing the delivery based on global rights and devices."
Zype’s cloud based service allows premium video publishers to import video from YouTube, Hulu, and native players, to power discovery, increase revenue, and optimize video delivery by device and location. The Zype suite is a plug-and-play solution for publishers, creators, and multi-channel networks looking to extend their video businesses beyond YouTube, as well as premium content owners and licensors looking to move past distribution with a direct-to-consumer strategy.
Premium video publishers are now building and managing owned and operated destinations and apps optimized for video. The Zype team believes that there are billions of dollars of under-monetized premium videos worldwide. One such client – 4K Media Inc.’s YuGiOh.com, used Zype to expand their SEO footprint which helped drive 30% month over month organic visitor acquisition after launching their owned and operated destination with Zype. Additionally, they saw organic search driving over 50% of all new site visits and an 23% lift in video consumption across all other Yu-Gi-Oh! channels within 3 months of launch. Over 50% of all visitors return to YuGiOh.com multiple times.
“Working with Zype has allowed 4K Media Inc. to create an engaging online destination for the Yu-Gi-Oh! brand using the robust library of the animated episodes to foster organic discoverability,” said 4K Media Inc. Senior Vice President, Digital Operations, Mark Kirk. “Zype has enabled execution of the Yugioh.com online strategy for the coming years.”
Zype has also announced it’s newest technology product - Dynamic Player Technology (DPT). Dynamic Player Technology is an innovative new technology that identifies a user’s specific location and device and then delivers the video in a format and player as specified by the publisher, instantly, and without disrupting the user experience. DPT is vital for publishers who are delivering video globally, in multiple territories and using multiple players. For instance, Hulu players have limited monetization capability on mobile web browsers, but with Dynamic Player Technology, new mobile revenue streams can quickly be enabled, tested, and optimized. The same methodology applies to territories where a particular player might not have streaming rights or delivery capabilities.
Zype is acloud-based video technology service for premium video content owners to build, scale and manage direct-to-consumer streaming destinations. Zype makes it easy for premium content owners to deliver branded mobile, set-top, and web apps directly to consumers without requiring IT. Using Zype, publishers can build new revenue streams, drive higher video discovery, and manage video delivery based on consumer device,location, and licensing rules. Headquartered in New York, the company was founded by veteran technology and cloud entrepreneurs Ed Laczynski and Chris Bassolino.
About 4K Media / Yu-Gi-Oh
4K Media Inc., a wholly owned subsidiary of Konami Digital Entertainment, Inc., manages the Yu-Gi-Oh! franchise outside of Asia. 4K Media handles brand management, licensing and marketing of Yu-Gi-Oh!, as well as the production and distribution of the Yu-Gi-Oh! television series excluding Asia. The Yu-Gi-Oh! animated franchise, with over 650 episodes, consists of the original Yu-Gi-Oh!, Yu-Gi-Oh! 5D's, Yu-Gi-Oh! GX and Yu-Gi-Oh! Zexal, has been translated and broadcast in 90 countries on many of the leading networks.
About Digital Media Rights
Established in 2010, Digital Media Rights (DMR) is one of the largest aggregators and multi-platform distributors of feature films and television programs. DMR oversees a catalog of over 10,000 titles from leading studios, producers, and sales agents around the world. DMR distribute titles across VOD, internet, mobile, connected devices, Smart TV’s, DVD, and Free and Pay TV, in a combination of transactional, subscription, and advertiser-supported models. Digital Media Rights is also a premiere digital video publisher of branded over-the-top digital streaming channels across multiple platforms and devices.