Zixi Appoints Sue Mitchell as Director of Account Management, EMEA
Zixi, the industry leader for enabling unmatched reliability, live broadcast-quality video over any IP network, today announced the appointment of Sue Mitchell as Director of Account Management, EMEA. In this role, Mitchell will support the company’s grow
Waltham, MA(04 Sep 2025)
Mitchell brings more than 25 years of experience in broadcast media technology, having held senior positions at Deluxe, Technicolor, Prime Focus, and most recently at Synchronized, where she drove AI SaaS adoption for major broadcasters and streaming platforms.
“I’m genuinely excited to join Zixi,” said Mitchell. “It’s a privilege to work with an Emmy® Award-winning team actively shaping the future of live streaming technology, under the leadership of Marc Aldrich. My goal is to develop lasting partnerships with our clients, enabling them to benefit from Zixi’s reliability, innovation, and scalability in our fast-moving industry.”
Marc Aldrich, CEO of Zixi, commented, “Sue brings the perfect mix of industry knowledge, commercial acumen, and positive energy. She understands the challenges our customers face and has a proven track record of customer advocacy and delivering results. We’re delighted to have her on board.”
Last month Zixi relaunched its Global Partner Program, a strategic initiative designed to strengthen technical integrations and accelerate joint go-to-market efforts across the media supply chain ecosystem. The program, led by Jonathan Low, Zixi’s Vice President of Channel Sales and Partnerships, features certification tracks, co-development resources, and coordinated marketing support to enable partners to drive joint value creation and extend Zixi’s reach.
The momentum of the Global Partner Program is already evident in Zixi’s collaboration with OKAST, a French media distribution platform, to power scalable FAST channel delivery to more than 80 platforms worldwide.
About Zixi
Zixi provides Emmy award-winning software solutions for delivering broadcast-quality live video over any IP network with unmatched reliability and cost efficiency. Trusted by leading broadcasters and sports leagues for over 15 years, Zixi empowers businesses in today’s fast-paced media landscape to boost revenue, improve operations, and reach wider audiences. Its solutions support multiple live IP video workflows, including content contribution, satellite & fiber replacement, B2B distribution, and D2C enablement.
Zixi’s platform offers advanced automation, management, and security features like end-to-end encryption and blackout control. It ensures cost predictability and operational efficiency, providing 99.999% reliability with patented hitless failover technology. This makes Zixi ideal for high-profile sports broadcasts and 24/7 live linear channels.