Witbe to Launch Agentic AI Test Automation Platform at IBC 2025
Industry’s First Agent-Native Automation System for Scalable Video Monitoring and Testing Across Real Devices
New York(23 Jul 2025)
Industry’s First Agent-Native Automation System for Scalable Video Monitoring and Testing Across Real Devices
NEW YORK — July 23, 2025 — Witbe (Euronext Growth – FR0013143872 – ALWIT), the global leader in post-device video testing and real-time monitoring, today announced the launch of Witbe Agentic AI, its new intelligent automation system designed to expand the capabilities of automated testing and monitoring for video service providers.
Developed with a Gen-AI-first, human-in-the-loop architecture that integrates human expertise with machine learning, Witbe’s Agentic AI dramatically reduces manual effort, is highly adaptable, and enables QA teams to keep pace with the rapid evolution and complexity of today’s streaming services.
Agentic AI builds on Witbe’s proven technology by introducing adaptive, goal-oriented agents that make workflows smarter, more flexible, and easier to scale. Fully integrated with existing Witbe solutions, it empowers QA, engineering, and operations teams to deliver consistent, high-quality viewing experiences across real devices and networks, even as services and features evolve.
“Agentic AI represents an important evolution of our technology. It doesn’t replace automation—it enhances it. By adding intelligence and adaptability, we’re helping our customers scale their testing and monitoring with greater efficiency and confidence,” said Mathieu Planche, CEO at Witbe. “Agentic AI brings scalable, autonomous testing and monitoring to the entire video industry, boosting our technology to deliver unprecedented precision across real test devices and markets.”
Enhancing Automation With Intelligence
Agentic AI introduces a new layer of intelligence to Witbe’s award-winning platform, with autonomous agents that design test plans from product requirements, dynamically run app tests while adapting to UI changes, and intelligently analyze results and classify errors while improving over time.
Key components of Witbe’s Agentic AI platform
- Designer Agent: Automatically generates structured, goal-oriented test plans with ISTQB-grade acceptance criteria and KPIs. Plans can be created from natural language prompts, Jira user stories, or converted from legacy scripts in any language.
- Runner Agent: Executes self-discovering tests, intelligently navigating applications, handling unexpected UI elements, and adapting test flows dynamically. No scripting, manual updates, or app pre-training needed.
- Analyst Agent: Conducts autonomous error classification, identifying issues such as crashes, playback failures, network errors, and DRM failures. It compares current results with historical test artifacts and continuously improves outcomes through feedback integration.
The Agentic AI platform enables broadcasters, operators, and streaming platforms to execute and maintain thousands of end-to-end tests with unmatched efficiency, intelligent recovery, and adaptation.
Debuting at IBC 2025
Witbe will reveal the Agentic AI platform at IBC 2025 in Amsterdam. Live demonstrations will take place at the Content Everywhere zone, Hall 5, Booth 5.F84, where visitors will be able to experience firsthand how the platform plans to enable autonomous, intelligent testing and monitoring for modern video services.
To schedule a meeting with Witbe executives at IBC 2025 and explore the company’s latest innovations, visit: www.witbe.net/events/ibc-2025.
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About Witbe
Witbe (Euronext Growth - FR0013143872 - ALWIT) provides post-device automated testing and real-time monitoring solutions that empower broadcasters, cable operators, and video service providers to deliver high-quality viewing experiences on any device: from set-top boxes and Smart TVs to mobile phones and tablets.
Using Witbox robots and the Witbe Software Suite, teams can replicate real user behavior on real devices to test, monitor, and analyze video app availability, quality and performance, all with actionable insights from Witbe’s observability platform.
The company’s latest breakthrough is Witbe Agentic AI, the industry’s first agent-native Test Automation system for Video QA and service monitoring. As Gen AI reshapes the industry, Witbe’s autonomous agents test at the speed of innovation: they plan, execute, and analyze tests at scale, adapt to multiple versions and UI changes, generate coverage from requirements, and continuously improve error detection.
Celebrating its 25th year anniversary in 2025, Witbe operates worldwide and is trusted by leading brands such as Comcast, Cox, Verizon, Peacock, and Orange in over 50 countries. Learn more at www.witbe.net.
Link to Word Doc: www.wallstcom.com/Witbe/250723-Witbe-Agentic_AI.docx
Link to Photo: www.wallstcom.com/Witbe/Witbe-AgenticAI-Testing.jpg
Photo Caption: Unveiling Witbe Agentic AI: Built to test at the speed of innovation