VisualOn Powers Multiscreen Red Bull TV Application
VisualOn's OnStream MediaPlayer+ is now integrated into Red Bull TV for high-quality video playback
SAN JOSE, Calif.(23 Apr 2015)
VisualOn, Inc., a multimedia software company that enables high-quality video and audio across connected devices, today announced that the Android-based offerings of Red Bull Media House's digital video service, Red Bull TV, are now powered by VisualOn's OnStream MediaPlayer+, a solution that supports high-quality playback across any connected device. Based in Austria, Red Bull Media House produces, publishes, distributes and licenses high-quality sport, entertainment and educational programming from the areas of Sport & Lifestyle, Nature & Science and Tradition & Inspiration. The integration of the OnStream MediaPlayer+ enables the Red Bull TV audience an unparalleled viewing experience. Red Bull TV applications featuring VisualOn's OnStream Mediaplayer+ are available now on Android app stores, through mobile and tablet devices, Amazon Fire TV and Android TV.
VisualOn's OnStream MediaPlayer+ is a market-proven platform that powers some of world's premier Over the Top and TV Everywhere brands. According to a Deloitte research study from September 2014, "premium live sport continues to deliver large audiences, typically with an attractive demographic profile." Moreover, live sport drives subscriptions and generates advertising for broadcasters – particularly in an increasingly diverse media landscape. With more consumers enjoying sporting content via mobile and handheld devices, content providers are challenged to deliver a high-quality experience as each device is differentiated by varying factors like screen size, protocols and file formats. VisualOn's cross-platform media player technology addresses the diverse device ecosystem among Red Bull TV's large global subscriber base.
"The global demand for live and VOD sporting events is growing rapidly among mobile consumers who expect a high-quality viewing experience no matter where they are," said Andy Lin, CEO of VisualOn. "We are thrilled that Red Bull Media House has selected VisualOn to help bring its digital content to life. As global experts in mobile entertainment, we're well-positioned to help Red Bull Media House scale its mobile offering."
To learn more about VisualOn's OnStream MediaPlayer+, please visit: http://visualon.com/onstream-mediaplayer/.
To learn more about Red Bull TV, follow on Twitter @RedBullTV or visit www.redbull.tv.
VisualOn, Inc. is a Silicon Valley-based multimedia software company that enables rich entertainment experiences across smartphones, tablets, laptops, connected TVs, and other mobile and convergent devices. VisualOn's unique patented technology is designed to be platform agnostic for ease of integration, with optimized quality, performance, and minimal power consumption. VisualOn supports streaming, VOD, mobile TV, and other multimedia applications with quality levels rivaling hardware-based solutions. For more information, please visit us at www.visualon.com.
About Red Bull TV & Where to Find It
Launched in 2010, Red Bull TV provides global entertainment for the active viewer. Enjoy exclusive access to live sports events, the world's top music festivals, inspirational films and popular series.
Accessible via the web at www.redbull.tv and its Android, iOS and Windows Phone applications, Red Bull TV is also available as a pre-installed channel on Apple TV and Samsung Smart TVs and as a free, downloadable app on Amazon Fire TV, Kindle Fire, Chromecast, Nexus Player, Roku Players, Roku TV models and Xbox 360.
ABOUT RED BULL MEDIA HOUSE
A global media company, Red Bull Media House produces, publishes, distributes and licenses high-quality sport, entertainment and educational programming from the areas of Sport & Lifestyle, Nature & Science and Tradition & Inspiration. Its product portfolio includes sport and lifestyle programming, documentaries, feature films, music, games and mobile apps, as well as print and online magazines, that fascinate and inspire audiences all over the world – through all media channels and on all types of devices. www.redbullmediahouse.com.