Vimeo Launches VOD Publisher Network
Launch Partners Include The Atlantic, CBS Interactive Media Group and TEN: The Enthusiast Network
Park City, Utah(22 Jan 2015)
Today at the Sundance Film Festival, Vimeo announced the launch of the Vimeo On Demand Publisher Network – the first global online VOD distribution network – empowering partners to embed and sell premium content directly on their sites using Vimeo’s transactional video player. Launch partners joining the Network include: The Atlantic; CBS Interactive’s TV Guide.com, TV.com and Metacritc; and TEN: The Enthusiast Network.
The VOD Publisher Network allows viewers to rent or buy titles directly on a publisher’s site, without leaving their browser window to make the purchase. After purchasing, visitors can either watch the title right there, or watch it later on nearly any connected device. Additionally, publisher partners will be able to embed and sell videos as featured content directly within articles, or build out their own full standalone VOD storefront. Publishers will earn incremental revenue from purchases, while also benefitting from increased time spent by users onsite.
“The Vimeo On Demand Publisher Network is the next evolution of our VOD platform and provides a new avenue for communities to engage with Vimeo’s premium content,” said Kerry Trainor, CEO, Vimeo. “And by selling VOD content, the Publisher Network provides additional revenue streams – without advertising – not only for partners, but also for our creators exposed to a wider audience via premium publishers.”
“We’ve long admired, and often featured in our Video section, the content and creators that participate in the Vimeo ecosystem,” said Kim Lau, VP and General Manager, The Atlantic Digital. “Integrating Vimeo On Demand onto our site provides us with an opportunity to explore new distribution and monetization models for video—a medium we’re investing in heavily as we build both our content and audience.”
“TVGuide.com, TV.com and Metacritic are all about helping people discover the best in entertainment across any platform,” said Christy Tanner, Senior Vice President and General Manager, Media, for CBS Interactive. “Indexing Vimeo’s VOD offering brings our users access to even more ways to easily discover and watch shows and movies.”
"For several years Vimeo has been the gold standard for quality video while being widely adopted by the action and adventure sports community for distribution of short form video content,” says TEN’s SVP, Digital, Sports & Entertainment, Greg Morrow. “We are excited to partner with Vimeo in the launch of their global VOD distribution network creating a premium long-form content experience for producers and consumers."
Partners will have full control over what content they feature on their own sites and can choose from the over 16,000 titles currently in the Vimeo On Demand library, or choose to have their channel curated by Vimeo. Additionally, publishers in the network will have access to several exclusive titles each month and leverage Vimeo’s acquisitions team to obtain titles that are requested directly by partners’ respective editorial teams.
- The Atlantic: Vimeo will power a Vimeo On Demand storefront that will live on The Atlantic’s Video section, and will be populated with documentaries and indie films spanning technology, lifestyle and entertainment. The Atlantic, which produces original films and curates video from around the web, is becoming a favorite destination for the best in nonfiction storytelling.
- ·CBS Interactive Media Group: Vimeo is working with CBS Interactive properties, TVGuide.com, TV.com and Metacritic to embed VOD content across their film and TV databases. For example, if searching for a title on TVGuide.com, included in the search results will be an embed of the title available on VOD.
- TEN: The Enthusiast Network: Vimeo and TEN are collaborating on custom Vimeo On Demand storefronts for TEN’s action and adventure sport media brands, including the TransWorld, Surfer and GrindTV properties. Additionally, TEN will incorporate organic promotion of VOD content within editorial channels.
Vimeo® is the high-quality video platform for creators and their audiences. Vimeo’s mission is to empower and inspire people around the world to create, share, and discover videos. Vimeo enables creators to sell original films and series worldwide through Vimeo On Demand, its open self-distribution platform. Vimeo has more than 30 million registered members and reaches a global monthly audience of over 170 million people. Founded in 2004 and based in New York City, Vimeo, LLC is an operating business of IAC (NASDAQ: IACI).