Videology Opens Up New Market Opportunities for Media Sellers to Fully Capitalize on Programmatic Buying
New York, NY(26 Sep 2013)
Videology—a leading video advertising software provider for publishers, advertisers and agencies—today announced its latest supply-side technology release. The Revenue Engine product, a key offering within this new release, allows publishers and media companies to directly tap into premium programmatic demand sources with the same level of control that is possible in direct sales efforts.
"The relationship between demand and supply is symbiotic. Yet, ad technology for buyers has gotten far ahead of that for media sellers. This kind of technological imbalance doesn't benefit either party. It slows progress," said Scott Ferber, Chairman and CEO, Videology. "Buyers and sellers need to speak a common language, and that language is technology. Our latest supply-side release brings near parity to the tools now available on both sides of the ecosystem, which we believe is necessary for all players to thrive within an increasingly math and science-driven media world."
Videology's Revenue Engine allows publishers to access demand that is increasingly shifting to programmatic buying across both digital and traditional media. At the same time, in recognition of the unique needs of premium publishers, the platform allows for strict controls over brand exposure, pricing, buyer eligibility and ad creative, as well as advanced predictive tools to help publishers maximize yield. In addition to leveraging the market-leading Videology demand-side platform, Revenue Engine is also integrated with other leading demand platforms.
Key Features and Benefits of Revenue Engine:
- Integrations with greater quality and quantity of premium integrated buyers
- Open RTB API integration to external buyers
- Diverse selling options in addition to RTB, including revenue guaranteed from select buyers
- Granular controls over brand exposure, buyer eligibility and pricing at the buyer level
- Robust ad approval tool with brand/industry filtering and creative level blocking
- Scenario modeling that leverages predictive analysis to recommend optimal pricing
- Private exchange tools
- Simple publisher integration
- Sophisticated revenue analytics including robust data visualization
In addition to the new Revenue Engine tool, Videology offers powerful campaign management tools for publishers to manage audience-based reservations of direct sales inventory, optimize against Nielsen OCR or comScore vCE, extend campaigns and audiences to external inventory, and employ sophisticated audience targeting.
"Our technology does not dictate how publishers should sell," Ferber added. "Our technology gives publishers tools to effectively sell however they choose to in the current data-driven media environment—and do it better."
Videology (videologygroup.com) is an enterprise technology company for advertising and media companies. Its video platform allows brands, agencies and media companies to plan, serve, manage, and monitor video ad campaigns using features and specifications typical to TV, while taking advantage of the advanced targeting, optimization, and efficiencies of digital media. Videology's technology transforms the TV and digital experience so that a different ad—the right ad—will be shown to the desired consumer. Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in Baltimore, MD, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney and sales teams across North America.