Verizon Leverages Powerful Network to Deliver Massive Volumes of Traffic for Content Owners, Aggregators
Internet and video content owners and content aggregators are increasingly looking to Verizon’s expansive global network to leverage their success, pumping massive amounts of data across the network. Their content is now flowing at up to half a terabyte
Basking Ridge, NJ(12 Apr 2010)
Internet and video content owners and content aggregators are increasingly looking to Verizon's expansive global network to leverage their success, pumping massive amounts of data across the network. Their content is now flowing at up to half a terabyte of data per second directly onto the Verizon network, speeding delivery and improving quality for end users.
"Content delivery is one of the most exciting and growing applications leveraging Verizon's global IP network," said Ihab Tarazi, vice president of global network planning for Verizon.
Much of the increased traffic attracted to the Verizon network has been via Verizon's Partner Port Program, which provides faster connections and delivery of content when compared with traditional peering-based delivery systems.
The program, launched just over a year ago and offered in the U.S., is a concentrated effort to draw content onto the Verizon network via direct connections with content owners' servers at content delivery access points located around the country. The direct links allow content owners and aggregators to bypass the traditional "peering" delivery system that involves multiple connections, or "hops," over several networks and causes latency and quality issues for data delivery to end users.
The Partner Port Program is utilized by a number of individual content companies as well as content aggregators that offer content delivery services to end users. The direct link between content servers and the Verizon global IP network means that Internet content directed to the homes of Verizon's and other ISPs' customers is quickly delivered, improving the performance quality of the delivery network and the customer experience.
"Facilitating great performance of Internet services makes Verizon a key component of growth and performance in the Internet industry," said Tarazi. "To facilitate this growing appetite for content, we have invested in an Internet superhighway infrastructure that recognizes content providers' needs, including 10 gigabit Ethernet on-ramps for customer access, with enhanced capabilities enabled by IPv6 throughout the network."
He added: "We have active plans to scale this infrastructure with a 100 gigabit Ethernet backbone in the very near future. We also are expanding these capabilities to the Verizon IP networks in Europe and Asia to provide a truly global offering for content delivery via the highly interconnected Verizon global IP network, and expect to make an announcement about an international opportunity soon."
The network expansion deployment will further be leveraged to enable Verizon to utilize network capacity to deliver managed content services to direct Verizon customers. The content delivery infrastructure that is currently in place is being expanded to support customer requirements, regardless of customers' broadband access.
"This is a dynamic business and we are fortunate to have constructed a network powerful enough to enable this kind of service," said Tarazi. "To make it even better, we are constantly exploring new opportunities to work with content owners to help them more efficiently manage and deliver their content."
Verizon Communications Inc. (NYSE, NASDAQ: VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to mass market, business, government and wholesale customers. Verizon Wireless operates America's most reliable wireless network, serving more than 91 million customers nationwide. Verizon also provides converged communications, information and entertainment services over America's most advanced fiber-optic network, and delivers innovative, seamless business solutions to customers around the world. A Dow 30 company, Verizon employs a diverse workforce of approximately 222,900 and last year generated consolidated revenues of more than $107 billion. For more information, visit www.verizon.com