Vantrix Delivers Converged Mobile and Web TV on One Platform to Videotron
Vantrix powers Videotron’s illico web and mobile TV services, enabling TV Everywhere
Montreal, Canada(07 Oct 2010)
Providing the best mobile and web video experience, Vantrix, the global leader of mobile video optimization and delivery solutions, today announced that it is powering the recently launched Videotron web and mobile TV services with its Multi-Screen Video solution.
“When we were looking to deliver web and mobile TV to our customers, we wanted to deploy a solution that would optimize network capacity while ensuring best-in-class video quality to which our digital cable customers have become accustomed,” said Pierre Roy, Vice President, Research and Development at Videotron. “Selecting Vantrix was the natural choice because of their strong leadership in this space and their robust and effective product line. Vantrix has provided Videotron with a platform that will scale with our business and allow us to differentiate against our competition.”
Powering the Videotron illico web and illico mobile services is Vantrix Multi-Screen Video Delivery solution, an end-to-end platform that manages video content, subscriber profiles and service packages while delivering the optimal video quality and best user experience. This solution allows Videotron to offer an individualized service line-up for VOD or live TV, and provides a seamless look and feel across multiple screens — whether over mobile or broadband. Vantrix video optimization technology also ensures that bandwidth consumption is minimized and that the video is adapted in real-time to changing network conditions.
“We are extremely proud to be at the heart of Videotron’s web and mobile TV services,” said Allan Benchetrit, President and CEO of Vantrix. “The services launched by Videotron are truly innovative and feature unique functionalities from Vantrix. Now, with Vantrix technology, Videotron is able to offer their best-in-class digital cable TV service on the web and mobile and we are delighted to add another global leader to our growing customer base.”
Functionality of Vantrix Multi-Screen Video Solution
As consumers increasingly use their PC and mobile phones to watch video — namely video-on-demand (VOD), linear TV shows and user generated content — Vantrix Multi-Screen Video solution provides mobile operators with a platform that enables consumers to enjoy their favorite TV shows and videos on-the-go. The key benefits of this solution include:
- Dynamic Bitrate Adaptation (DBRA)
This unique and patented mechanism enables consumers to have the best end user video experience such as smooth/jitter free video, no buffering and enables the operator to provide better quality – thereby increasing service stickiness, usage and user loyalty.
- Multiple Screen Management
Wireless carriers can offer their subscribers services available across multiple screens, providing a seamless experience. More importantly, a client who is subscribed to a specific cable channel will have access to the same channel, when available on the Web and Mobile. This feature allows Videotron to offer different channel line up per customer, just like on their cable offering, segmenting the customer base and providing opportunities for premium channel and content packages.
- Content Management and Preferences
The Multi-Screen Video solution platform allows consumers to select their service and content in their preferred language, and content across different screens.
- Flexible Business Models
The platform allows operators to offer services that satisfy many different business models including: Free-to-use, Pay-on Demand, duration based charging, subscription based, subsidized content and advertising.
Vantrix, the global leader of mobile video optimization and delivery solutions, ensures the richest user experience and most cost-effective roll-out of premium services such as mobile and web TV, video on demand, MMS and user generated content. Vantrix is proud to count among its customers: Sprint (NYSE:S), Orange, Telefonica (NYSE:TEF), T-Mobile, TeliaSonera (OMX:TLSN), MTS, Etisalat (ADX:ETISALAT), Saudi Telecom Company (TADAWUL:STC), and Tata Telecom, reaching over 700 million subscribers worldwide. Vantrix is headquartered in Montreal with offices in London, Hong Kong, and Dubai. To learn more about Vantrix, visit www.vantrix.com.