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Unicorn Video Platform to Deliver Bollywood Content Globally for DesiYou

Media-as-a-Service 4.0 Video Platform Delivers DesiYou Content to Web, Internet TV, Set-top Boxes and Mobile

Tempe, AZ(12 Jan 2011)

Unicorn Media, Inc., the provider of enterprise grade online video workflow tools and technology, has announced that it is providing its Media-as-a-Service 4.0 platform to DesiYou, a content agency specializing in digital video distribution and original productions for Hollywood/Indian entertainment markets. By utilizing the Unicorn Media platform, DesiYou can easily deliver short films and original programming to over 55 countries as well as to over 4,400 IP-enabled devices.

DesiYou's multi-screen initiative required a flexible and scalable online video platform with the ability to deliver content to any Internet-connected device, prompting the switch from another online video platform to Unicorn Media. The new business model allows brands as well as content distributors to leverage DesiYou's premium content library from top film studios, TV production companies, independent creators, news and sports outlets while increasing viewership across multiple platforms. Unicorn Media's patented technology allows customers to easily ingest content once and deliver to over 4,400 IP-enabled devices, to monetize content by dynamically inserting ads and to analyze that content regardless of whether it is being viewed on the Internet, mobile or iDevices, IPTV, game consoles or set-top boxes.   

Relaunching the company as a digital content agency, DesiYou is now primarily focused on syndicating, distributing and licensing top content to an array of IP Destinations (web, mobile, search, community partners) for revenue and viewership generation while also providing a solution for competitive brands needing monetized content to enhance their online properties. Says Ash Kumra, Co-founder, CEO and Chairman, DesiYou, "With a focus on mobile devices, we were looking for a single solution that allowed our business to scale and simplify the very large task of distributing content everywhere. With Unicorn, the processes and tools were already in place and easy to integrate. Our workflows are now streamlined, allowing us to focus on creating good content to satisfy creators and advertisers."

"We are happy to have DesiYou onboard. Their push to deliver their content to any screen, anywhere, required a sophisticated, yet simple to use solution such as ours. Our tool set provides them not only the ability to get their content online more efficiently, but it also allows them to focus on growing their business and maximizing profitability," says Bill Rinehart, Founder and CEO, Unicorn Media.

Unicorn Media's modular technology allows content owners and distributors the ability to choose only the services they need. Unicorn's suite-of-services includes video management tools such as transcoding, content management, syndication and real-time analytics. These tools make the distribution of content to any IP-enabled device less time consuming and less expensive, enabling content owners to reach even more audiences.

About Unicorn Media, Inc.

Unicorn Media, Inc. has developed groundbreaking video workflow solutions that change the way content owners deliver their media assets online. With a focus on publisher profitability, Unicorn lowers the costs of video management and improves revenue generation capabilities through actionable real-time information. The flexible Media-as-a-ServiceÔ architecture enables Unicorn Media customers to choose the services that best suit their needs through its comprehensive video platform or by augmenting their existing system with individual components. With real-time cloud analytics for understanding audiences and dynamic media synchronization for delivering content to any online destination or Internet-connected device, Unicorn Media has revolutionized the process for running a profitable online media property. Founded by Limelight Networks founding CEO, Bill Rinehart, and headquartered in Tempe, AZ, privately held Unicorn Media, Inc. has offices in Los Angeles, San Francisco and Chicago. For additional information, please visit:

About DesiYou

DesiYou is a content agency specializing in digital video distribution and original productions for Hollywood/Indian entertainment markets. Our expertise and relationships in global distribution spans 55 countries and includes the biggest names in web, mobile, IPTV and search engines. For more information, please visit