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Unicorn Media Turns Up Video Platform Support For the Roku Streaming Media Player

Media-as-a-Service extends its reach to the living room.

Tempe, Arizona(26 May 2010)

Unicorn Media, Inc., a leader in video workflow optimization technology, today announced it has added platform support for the Roku streaming media player from Roku, Inc., a leading supplier of innovative and easy to use digital media products. Through its support of the Roku player, Unicorn Media is able to provide expanded reach into the living room for content owners who utilize the company's suite of video publishing services. The innovative Roku player is the latest syndication outlet to be added to Unicorn Media's already long list of devices and applications. 

With its Media-as-a-Service solution, Unicorn offers a comprehensive selection of video management tools for distributing media to any IP-enabled device, making support for the Roku player a logical step. The Roku platform currently offers customers over 30 channels of entertainment content that can be easily added to the home viewing experience, including popular movies and TV shows, live sports, music, photo viewing and much more. Through this new relationship, Unicorn Media platform customers can easily reach Roku owners as part of their syndication and distribution strategy, and then analyze their content through Unicorn's detailed analytics tools. 

According to Jim Funk, Vice President of Business Development for Roku, Inc., "Unicorn Media gives us the technology to easily get content partners up and running with our public SDK, enabling them to deliver their content to our customers in a seamless fashion. Every new content channel added to the Roku platform extends the product's reach to an even broader audience of potential customers." 

This is true for Unicorn Media customer, BeautyTV, the world's only 24/7 Beauty TV Network, who will be launching a channel on the Roku player shortly. "Unicorn Media has allowed us to focus on syndicating our content to every IP-enabled device imaginable. Unicorn is a single-source provider for innovative content creators, such as ourselves, who are looking to reach the widest audience possible," says Rob Angelino, Creator & CEO, Beauty TV

"We've made it our mission to make it easy and profitable for our clients to distribute their media assets. We are thrilled to work with Roku in reaching ever-growing, online-connected TV audiences. We are also excited about possibilities for future innovations that can be leveraged on the Roku platform," says David Rice, Chief Strategy Officer, Unicorn Media

Unicorn's suite of services includes video management tools such as transcoding, content management and syndication, that make the distribution of content to any IP-enabled device less time consuming and less expensive, enabling content owners to reach even more audiences. In addition, Unicorn's service offering also includes its patent-pending UMedia Analytics™ technology, which provides real-time actionable information, giving clients the ability to truly understand their audience across multiple platforms and make decisions that affect their bottom line. 

About Roku, Inc.
The market leader in streaming entertainment devices for the TV, Roku has always believed that anything you want to watch, listen to, and enjoy should simply be there on your TV, whenever you want it. Over half a million happy customers later, Roku streaming players are renowned for their simplicity, variety of entertainment choices, and exceptional value. Roku is privately held and based in Saratoga, Calif. For more information on the company and its products, visit:

About Unicorn Media, Inc.
Unicorn Media, Inc. has developed groundbreaking video workflow solutions that change the way content owners deliver their media assets online. With a focus on publisher profitability, Unicorn lowers the costs of video management and improves revenue generation capabilities through actionable real-time information. The flexible Media-as-a-Service architecture enables Unicorn Media customers to choose the services that best suit their needs through its comprehensive video platform or by augmenting their existing system with individual components. With real-time cloud analytics for understanding audiences and dynamic media synchronization for delivering content to any online destination or Internet-connected device, Unicorn Media has revolutionized the process for running a profitable online media property. Founded by Limelight Networks founding CEO, Bill Rinehart, and headquartered in Tempe, AZ, privately held Unicorn Media, Inc. has offices in Los Angeles, San Francisco, Chicago and London. For additional information, please visit: