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Unicorn Media Enables Video Monetization for Screen Media's Popcornflix

Free Ad Supported Feature Length Movie Platform Delivers and Monetizes Content Across Mobile and OTT Devices with Unicorn Once

Tempe, AZ(25 Apr 2012)

Unicorn Media, a mobile monetization technology provider, today announced that Screen Media Ventures, independent supplier of feature length motion pictures, has selected its patented Unicorn Once™ technology to distribute and monetize their owned and operated digital platform, Popcornflix to PC, mobile and OTT devices.

Popcornflix.com™ is a free ad supported feature length movie streaming platform that lets movie lovers enjoy great movies anytime. Popcornflix features hundreds and hundreds of popular titles and exclusive content, available to viewers via PCs, mobile and OTT devices. Unicorn Once™ allows Popcornflix to greatly reduce the complexity of managing and delivering their free ad supported video content by allowing them to upload one time, and then dynamically insert and target pre-roll and interstitial ads in real-time across every platform.

Unlike traditional ad insertion methods, Unicorn Once™ does not stitch ads, it allows for ad content to be adjusted on-the-fly, server-side, in real time rather than in hours, without the need for re-transcoding. This patented technology allows Popcornflix to deliver their high-quality feature-length motion pictures everywhere their viewers want to watch it, while monetizing it across all platforms.

Additionally, Popcornflix can analyze the performance of their content through Unicorn Vision™, Unicorn Media’s real-time data warehouse.  This sophisticated analytics engine not only provides detailed reporting on a given asset or catalog of assets, it also provides information that identifies the device type and platform on which the ad and video content was played. This level of insight provides the ability to adjust ad or video content in real-time across any device or platform to both maximize profitability and increase viewer satisfaction.

“Unicorn Once™ gave us the ability to dynamically insert interstitial ads on any platform, allowing us to take full advantage of the revenue potential across all platforms including PC, Mobile, and OTT devices. Better yet, we can do this in real-time, keeping content fresh and giving the viewer an optimal experience,” says Gary Delfiner, Senior Vice President, Digital Distribution, Screen Media Ventures.

“We are thrilled to have Screen Media and Popcornflix on board. Our Unicorn Once™ technology allowed them to simplify workflows and easily reach and monetize their content on multiple devices,” said Mike Flatin, President, Unicorn Media. “We were able to seamlessly integrate Unicorn Once™ with their current provider and enable them to easily reach their goals, allowing them to maximize their ROI across every platform.”

About Unicorn Media, Inc.

Unicorn Media, Inc. is a mobile monetization technology provider that helps companies deliver media to any Internet-connected device, enabling monetization through real-time dynamic ad insertion and analytics on any platform via a single URL. Unicorn’s core services include Unicorn Once™, Unicorn Vision™ and Unicorn Elements™, patented technology that allows users to syndicate to any IP-enabled device, track content in real-time across any platform and optimize workflow to maximize profitability. http://www.unicornmedia.com.

About Popcornflix.com

Popcornflix.com™ is a free ad supported feature length movie streaming platform that lets movie lovers enjoy great movies anytime. Featuring hundreds and hundreds of popular titles and exclusive content, Popcornflix.com™ is a service of Screen Media Ventures LLC, a leading global independent motion picture distribution company with a broad distribution network that includes U.S. and international theatrical, home video, television, cable and new media distribution, with one of the largest independently owned motion picture libraries. The company was founded in 1999 and is headquartered in New York City. For more information, visit www.screenmedia.net.