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Unicorn Media Customizes Video Management Services for Technology Providers and Online Video Platform Resellers

Media-as-a-Service Pro (TM) Solution Offers Partners Flexibility to Build Custom Applications

Tempe, Arizona(13 May 2010)

Unicorn Media, Inc., a leader in video workflow optimization technology, today announced the release of its customized Media-as-a-Service Pro solution to technology providers and resellers alike. The Media-as-a-Service Pro software architecture allows 3rd party providers such as CDN's, systems integrators and creative agencies the flexibility to independently insert a wide range of video management tools for each specific use-case and implement any combination of components to augment their existing systems.

Built from the ground up as a highly-scalable framework for video delivery services, Unicorn Media's Media-as-a-Service solution offers clients the advantages of cost-savings, simplified video management, and unrivaled analytics that deliver actionable, real-time information to support maximum content profitability.   

With the flexible Media-as-a-Service architecture, Unicorn can provide a complete end-to-end video platform solution for partners offering complementary services such as content delivery, application development or ad-integration.  In addition, the company can provide stand alone services and tools to support and enhance existing partner offerings.  Unicorn Media partners can now choose from workflow solutions such as global ingestion, transcoding, player customization, content management, syndication or real-time cloud analytics.  In addition to providing hosted tools for customized video management and delivery services, Unicorn also possesses a unique ability to integrate into internal network environments in support of enterprise deployments requiring inside the firewall operation.

While Unicorn's extensible architecture makes it easy for partners and customers alike to independently leverage their own systems in conjunction with Media-as-a-Service Pro, the company can also provide support resources and technology to build customer-specific platforms.

"Having a customer-base that relies on us to deliver high-demand content management and media solutions, we are always looking for flexible tools that can add value to our core offerings", said Microgroove President Philip Coady. "Unicorn Media's Media-as-a-Service platform gives us the flexibility to leverage as many or as few services as we need to create exceptional online media experiences."

According to Bill Rinehart, CEO, Unicorn Media, "Our partners can mix and match our services to best complement their technologies in support of their clients. One partner may take advantage of our powerful analytics tools and syndication technology, another might use the entire platform, and yet another may choose to use our content management system, customized player and analytics. Our software platform allows our partners the freedom to augment and enhance their existing solutions, in any manner they choose."

About Unicorn Media, Inc.

Unicorn Media, Inc. has developed groundbreaking video workflow solutions that change the way content owners deliver their media assets online.   With a focus on publisher profitability, Unicorn lowers the costs of video management and improves revenue generation capabilities through actionable real-time information. The flexible Media-as-a-ServiceÔ architecture enables Unicorn Media customers to choose the services that best suit their needs through its comprehensive video platform or by augmenting their existing system with individual components. With real-time cloud analytics for understanding audiences and dynamic media synchronization for delivering content to any online destination or Internet-connected device, Unicorn Media has revolutionized the process for running a profitable online media property. Founded by Limelight Networks founding CEO, Bill Rinehart, and headquartered in Tempe, AZ, privately held Unicorn Media, Inc. has offices in Los Angeles, San Francisco, Chicago and London. For additional information, please visit: http://www.unicornmedia.com