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Unicorn Media Adds Android Operating System Support for Multiple Devices

Media-as-a-Service architecture gives publishers expanded audience reach

Tempe, Arizona(17 May 2010)

Unicorn Media, Inc., a leader in video workflow optimization technology, today announced the release of its flexible UMediaDroid service layer into its globally distributed application fabric. The UMediaDroid service allows Unicorn Media customers and partners to leverage the scale and features of the company's Media-as-a-Service solution to format and deliver video content across all devices and services operating on Google's Android OS.

Built from the ground up as a highly-scalable framework for video delivery services, Unicorn Media's Media-as-a-Service solution offers clients the advantages of cost-savings, simplified video management, and unrivaled analytics that deliver actionable, real-time information to support maximum content profitability.   With the addition of Android support, Unicorn Media offers the most extensive suite of video management services available, including Flash, Silverlight and HTML5.

With the flexible Media-as-a-Service architecture, Unicorn can provide an end-to-end video management system to media customers and technology partners alike.  In addition, the company can provide stand-alone services and tools to support and enhance existing in-house or 3rd party offerings.  Unicorn Media customers can choose from an extensive set of workflow solutions such as global ingestion, transcoding, player customization, content management, syndication and real-time cloud analytics.  With the addition of UMediaDroid, Unicorn eliminates the complexity of video integration for developers from current and future Android devices and applications. As Android quickly becomes a significant player in the mobile and consumer electronics OS space, Unicorn Media customers are able to leverage the Media-as-a-Service framework to seamlessly integrate video into this target platform.

According to AJ McGowan, CTO, Unicorn Media, "From the very beginning we've focused on being a common runtime environment for all IP-enabled devices. Today we have customers using our technology across virtually every mobile, set top or browser platform. UMediaDroid allows our customers to quickly integrate their Unicorn Media-as-a-Service accounts with their Android applications. We're excited about UMediaDroid and its potential to help proliferate richer and more engaging video-based applications to Android."
About Unicorn Media, Inc.
Unicorn Media, Inc. has developed groundbreaking video workflow solutions that change the way content owners deliver their media assets online.   With a focus on publisher profitability, Unicorn lowers the costs of video management and improves revenue generation capabilities through actionable real-time information. The flexible Media-as-a-ServiceÔ architecture enables Unicorn Media customers to choose the services that best suit their needs through its comprehensive video platform or by augmenting their existing system with individual components. With real-time cloud analytics for understanding audiences and dynamic media synchronization for delivering content to any online destination or Internet-connected device, Unicorn Media has revolutionized the process for running a profitable online media property. Founded by Limelight Networks founding CEO, Bill Rinehart, and headquartered in Tempe, AZ, privately held Unicorn Media, Inc. has offices in Los Angeles, San Francisco, Chicago and London. For additional information, please visit: