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Tvinci Launches First Complete Pay Over-the-Top Video Platform

Comprehensive turnkey solution enables operators and media companies to provide a consistent, personalized pay video experience across multiple devices

Tel Aviv, Israel(24 May 2010)

Tvinci today announced the launch of a complete end-to-end Pay-OTT (Over-the-Top) video platform. The company's Tvinci MediaHubTM and Tvinci MediaStore have been developed to meet the industry need for a new monetization layer to OTT video content through direct payments (Pay Per View, subscriptions, coupons etc). Tvinci's platform enables content owners and network operators to offer a consistent content consumption experience across any internet enabled device: PC / Mac, Connected TV, STB, games console, smartphone and iPad.

"We believe that now, as a result of internet TV's expansion into the living room and onto an increasing number of devices, the time is right for pay-OTT video content," said Yonatan Sela, VP Marketing, Tvinci. "Current paid content initiatives are constructive for testing the various business models and the responsiveness of the audience, but they have only provided a preview of the new ways in which people will consume a significant amount of their content. This future for paid content is made possible through the Tvinci platform, and we are currently seeing innovative operators around the world beginning to implement these new services."

Tvinci's platform is based on its Tvinci MediaHub (back-end) and Tvinci MediaStore (front-end) systems which are designed to fit any cross-device OTT requirements. The Tvinci MediaHub is the core of Tvinci's platform, used for the management of video content, business rules and users on any internet device. It is a one-stop-shop for controlling the entire life cycle of a digital asset: from ingest through management and business rules setting, pricing and billing, to analysis of its consumption and the viewing experience of the end user.

The Tvinci MediaStore is the consumer interface for Tvinci's Pay-OTT video platform, designed to offer each user the videos that he or she is most likely to purchase. By lowering the purchase barriers and utilizing up-to-date intelligence on each user's favorite content, viewing habits and payment preferences, Tvinci MediaStore effectively helps turn viewers into active subscribers / content buyers.

"The Tvinci platform is a very powerful end-to-end solution for clients wanting to lead their local premium content market, starting with the device most suitable to gain this dominance and branching out to additional devices," said Ido Wiesenberg, co-founder, Tvinci. "We are the first technology provider that enables Pay-TV operators to utilize ‘TV Everywhere' for up-selling content to individuals within the household. For example, pay-TV operators can offer specific subscribers to have content available on their connected-TV or iPhone for additional dollars. Our platform's unique flexibility enables operators to increase ARPU by offering the most relevant content to each individual user, per device, per territory, per the user's online social environment. "

In addition to the launch of Tvinci's complete Pay-OTT video platform, the company has today, in a separate announcement, also been selected by Projector TV - a UK based initiative for cultural online entertainment owned by Hollywood studio Future Films Group - for the launch of the new version of its video portal.

About Tvinci
Tvinci is a Pay-OTT video platform provider that enables the management of content and the enhancement of the user experience. The company specializes in solutions for content owners, pay-TV & multi-play operators that aim to generate revenues online from premium content displayed on any internet connected device.

Tvinci has been operating since 2007 and has an established reputation among leaders in the field of providing technology for content distribution Over-the-Top. Brands across Europe, the US and Latin America, including MTV and Orange, provide OTT video services powered by Tvinci. For more information visit: