TubeMogul Appoints Paul Joachim as Chief Revenue Officer
TubeMogul turns to the proven leadership of Paul Joachim to drive adoption of the company's real-time media buying platform for video advertising worldwide.
Emeryville, CA(08 Mar 2012)
TubeMogul, the fastest-growing media buying platform for digital video advertising, officially named Paul Joachim, former SVP at Vibrant Media, as its Chief Revenue Officer today.
At TubeMogul, Joachim's responsibility is simple: accelerate TubeMogul's revenue growth worldwide. TubeMogul, which launched its flagship video advertising platform last year, is already growing rapidly, signing top agency trading desks and brand marketers and ranking among the 15 fastest-growing companies in the San Francisco Bay Area, which includes Silicon Valley.
"In a marketplace full of acronyms, TubeMogul cuts through the noise and simplifies the buying process for video advertisers, singularly focusing on making the world of real-time buying safe and effective for brands," said Joachim, now Chief Revenue Officer at TubeMogul. "I believe that is the future and am excited to be here."
Joachim brings decades of experience in digital advertising, sales leadership and technology. Most recently, Joachim was SVP and Managing Director, Americas, at Vibrant Media where he grew the sales organization and helped drive Vibrant's revenue to over $100 million. Prior to Vibrant, Joachim was a Managing Director with investment banking firm Jefferies Broadview. Over 10 years as an M&A advisor he contributed to successfully closing over 40 mergers and acquisitions, primarily in the digital media sector. An engineer by training, Joachim began his career in sales with IBM receiving IBM's widely emulated sales training and selling IBM's full range of products and services to enterprise clients.
"Joachim is committed, thoughtful and a proven leader -- perfect to help scale our real-time media buying platform for video advertising by keeping our sales team singularly focused on clients' branding goals," said Brett Wilson, CEO of TubeMogul.
TubeMogul is the only video marketing company built for branding. By integrating real-time media buying, ad serving, targeting optimization and brand measurement into its PlayTime platform, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent by brand marketers. Founded in 2006, TubeMogul is based in Emeryville, CA with offices in New York, London, Chicago and Los Angeles.