TrueVisions NOW Chooses Bitmovin’s Observability to Enhance its Video Streaming Capabilities with Real-time Insights into Video Playback
Bitmovin, a leading provider of video streaming solutions, has announced that TrueVisions NOW, a leading streaming platform in Thailand, and part of the TrueVisions Group, has selected Bitmovin’s Observability to deliver real-time video analytics at scale
Denver and Klagenfurt, Austria(19 Mar 2026)
TrueVisions NOW is a comprehensive streaming platform that brings together over 2,500 programs from Thailand and around the world, delivering a rich mix of original content, entertainment and exclusive live sports, totaling more than 41,000 hours, all in one place.
The integration gives TrueVisions NOW granular visibility into content, device, and user-level engagement on a real-time basis. Deep integration into TrueVisions’ purpose-built, in-house data warehouse enables large volumes of analytics data to be processed and stored efficiently, without compromising performance. This provides maximum insight into TrueVisions NOW’s video playback with lowest Total Cost of Ownership (TCO). Close collaboration between TrueVisions’ and Bitmovin’s engineering teams made the data warehouse integration possible at scale.
Soothi Na-Ranong, TrueVisions Group, commented: “TrueVisions NOW is committed to delivering a premium viewing experience, and to do this, it needs the ability to access real-time insights into how streams are playing. Bitmovin’s Observability was an obvious solution because standard analytics platforms don’t provide the same depth of video-specific analytics. Integration of the solution into our own data warehouse has also been a huge success.”
Ian Baglow, Co-CEO, Bitmovin, added: “Since its launch, TrueVisions NOW has worked to continuously expand its offering and reach, and enhance service quality. With Bitmovin’s Observability, TrueVisions NOW is able to access deep session-level insights that were previously hidden, alongside advanced error debugging, as well as alerts and monetization telemetry. This is enabling it to identify and resolve issues quickly so it can deliver the highest-quality service to its viewers.”
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