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TV Everywhere Leader Anvato Gains Momentum with Deployments at Three Additional US Broadcast Groups

Fort Myers Broadcasting Company, Heartland Media and Hubbard Broadcasting choose Anvato Media Content Platform (MCP)

Mountain View, CA(22 Jan 2015)

Anvato, the complete TV Everywhere platform provider, today announced that three broadcasters in the United States—Fort Myers Broadcasting Company, Heartland Media and Hubbard Broadcasting—have selected Anvato’s Media Content Platform (MCP) to power their online and mobile video services.

These deployments at TV stations in locations around the country not only optimize live and on-demand video streaming for local viewers but also enable advanced capabilities including clip creation, social syndication and digital ad insertion (DAI). Anvato is now powering TV Everywhere for well over 100 broadcast TV stations nationwide, including many of the leading station groups, owned and operated network stations, and affiliates.

With this powerful and extremely flexible solution, broadcasters can easily deliver live and on-demand content to any screen—iOS or Android, PC or Mac—with a single software-based platform and technology stack. Anvato Live Capture clip editing and closed caption decoding allows for quick and seamless creation of files for on-demand consumption.

These broadcasters selected the Anvato solution for its flexibility, powerful feature set, innovative technology, and ease of installation.

“Anvato has helped us to post more video, faster and with higher efficiency to all platforms,” said Justin Strauss of Fort Myers Broadcasting Company. “With Anvato, we are able to do everything we need for our online and mobile video services, and provide outstanding streaming quality to our viewers.”

“Anvato’s reputation in the television broadcast industry is impeccable. Still, we had a steep set of requirements to meet as we built out the TV Everywhere experiences for our stations. Anvato helped us create the best of breed experience that traverses all screens—handset to tablet, laptop to living room,” said Michelle Liddy, Director of Digital Media for Heartland Media.

"We set out to update our solutions for video clip cutting, syndication and digital ad insertion with the bar set high. We had a long, detailed evaluation process, and Anvato scored highest in the end and earned our business," said Kurt Christopher, Digital Media Director for Hubbard Broadcasting.

MCP helps alleviate the customer’s need with previous architectures to align disparate components in order to form a video workflow. Anvato is able to align all needs and requirements—from signal acquisition and ingest, to closed caption decoding, real time highlight and clip cutting, and playback on any screen with monetization through digital ad insertion—all in one solution. This approach mitigates risk, reduces technology integration issues, and adds scale to an organization’s video workflow, regardless of the organization’s size.

"At Anvato, we are committed to helping broadcasters, content owners and service providers optimize their video streaming delivery while enabling a wide range of advanced functionality such as real-time HD clip creation and ad insertion,” said Alper Turgut, CEO of Anvato. “Whether our customers operate one station or dozens of channels, Anvato MCP scales very efficiently, can support millions of concurrent viewers and is extremely simple to install and manage.”

For more information about Anvato solutions, visit http://anvato.com or email solutions@anvato.com.

About Fort Myers Broadcasting Company – WINK-TV
On March 18, 1954, WINK-TV signed-on as the first television station in Southwest Florida and has been proudly owned by the McBride Family since its first broadcast. Over the years, WINK-TV has been respected for its quality people and programming, its local news operation and the level of service to its viewers, advertisers and the community at large. The employees of WINK-TV take great pride in being the most respected, recognized and watched television station in Southwest Florida.

About Heartland Media
Heartland Media, LLC owns and operates television broadcasting stations, such as WKTV, KEZI, KDRV, and KDKF. The company was incorporated in 2013 and is based in Atlanta, Georgia.

About Hubbard Broadcasting
Started in 1923, Hubbard Broadcasting, Inc. is an American television and radio broadcasting corporation based in Minneapolis-St. Paul, Minnesota that was started by Stanley E. Hubbard. Hubbard Broadcasting operates radio stations and television stations in nine states. In addition to radio and television broadcast stations, other Hubbard Broadcasting companies include the satellite and cable networks ReelzChannel (launched in 2006) and Ovation TV, F&F Productions and the Hubbard Radio Network, which is used to distribute talk radio content to subscribing radio stations in Minnesota and North Dakota.

About Anvato
Anvato is the most efficient and complete platform to power the TV Everywhere offerings for broadcasters and pay TV operators, for both live and video-on-demand. Since its industry-leading turnkey technology streamlines video ingest to playback, Anvato can uniquely guarantee the highest-quality and most-efficient delivery of the right content and advertising on all devices. Customers include NBCUniversal, Fox Sports, LIN Media, Univision, Hearst Television, Scripps, Gray Television, and Post-Newsweek. Anvato is headquartered in Mountain View, CA, and winner of a Streaming Media Best of NAB 2014 award. For more information, visit anvato.com.