Synamedia launches its next chapter, reimagining the future of viewing experiences

Company is launching an integrated portfolio that helps operators grow audiences, accelerate monetisation, innovate faster, and simplify operations

Londo, UK(02 Jun 2026)

he battle for audience attention has fundamentally reshaped the video industry. As viewers increasingly discover, consume, and engage with content through mobile and social experiences, operators face growing pressure to reinvent the viewing experience.

Synamedia is building the next generation of video experiences to address that challenge. With today’s Lumine Group announcement* of its agreement to acquire the Video Network business, Synamedia is entering its next chapter with a singular mission: helping operators win back audiences with an integrated portfolio that accelerates innovation, increases monetisation, and turns operational complexity into simplicity.

For more than 30 years, Synamedia has helped the world’s leading operators navigate major transformations in video. Built on deep roots in the industry, world-class talent, trusted partnerships, and a track record of innovation, Synamedia combines the expertise, scale, and operational excellence required to solve the industry’s toughest challenges. Today, the company builds on that foundation through its integrated portfolio of Go, Senza, Iris, ContentArmor, and Gravity, combining deep video expertise with next-generation technologies to help operators innovate faster, grow audiences, and compete more effectively in the attention economy.

Paul Segre, Chief Executive Officer, Synamedia, commented: “For too long, the video industry has watched the battle for audience attention move elsewhere. Consumer expectations have changed, economic pressures have increased, and operators need new ways to engage viewers, grow audiences, and compete effectively. Synamedia is dedicated to changing that dynamic. By bringing together the engagement and discovery experiences of mobile and the large screen, consumers can enjoy new experiences that were previously unimaginable and our customers, the operators, can win back audiences and thrive again.”

That vision is already gaining traction with operators around the world.

Synamedia serves many of the world’s leading operators and media companies and continues to expand its reach through new customer wins and strategic deployments including MTN Group, Mileto Tecnologia, Partner Communications, and BFBS. These reflect the growing demand for platforms that help operators reimagine viewing experiences, grow audiences, increase monetisation, and simplify operational complexity.

At the centre of this momentum are Go, Senza, and Iris. Built on an open architecture, these products allow customers to leverage best-in-class ecosystem partners while benefitting from a deeply integrated platform.

Synamedia’s portfolio innovations include:

• Synamedia Go delivers streaming, audience engagement, and monetisation across mobile and big-screen experiences. Recently expanded with GO Smart and GO Shorts, it adds machine learning-driven personalisation and short-form content experiences designed to engage new generations of viewers.
• Synamedia Senza reimagines the viewing experience through cloud-rendered user interfaces and rapid innovation. With Senza Ignite, operators can transform previously deployed and hardware-constrained devices into modern, continuously evolving viewing platforms without hardware replacement.
• Synamedia Iris unlocks new revenue streams through advanced targeted and addressable advertising across broadcast, IP, OTT, and hybrid services, enabling more effective monetisation across every screen.

Beyond Go, Senza, and Iris, Synamedia continues to invest across its broader portfolio to help operators grow audiences, protect profitability, and deliver exceptional viewing experiences. Synamedia’s security portfolio, including ContentArmor’s industry-leading watermarking technology, helps operators protect premium content and stay ahead of piracy, while Synamedia Gravity enhances connectivity through intelligent broadband management to simplify the delivery of broadband services of the highest quality.

“This is a truly exciting time for Synamedia and our industry,” said Dr Tzvi Gerstl, GM Media Cloud Technology, Synamedia. “The pressure to reinvent the viewing experience has never been greater, and our portfolio is now hyper-focused on helping our customers lead that transformation. By bringing together the engagement and discovery experiences audiences embrace on mobile with innovative large-screen experiences powered by cloud and AI, we are enabling operators to redefine video entertainment wherever audiences choose to watch. The battle for attention is far from over, and our platform, technology, and expertise help our customers win it.”

 

*Lumine Group’s acquisition of Video Network is anticipated to close in the near future, subject to customary closing conditions and completion of applicable employee information and consultation processes.