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Streaming Video Technology Veterans Launch Consultancy to Guide Enterprises in Video Communication Deployments

Online video experts provide specialized consulting service to corporate clients.

Redwood City, California(12 Sep 2011)

Sherpa Consulting Inc.officially launched today to assist large companies with the design and rollout of complex enterprise video communication initiatives. The Sherpa team leverages its deep understanding of the fast-changing video technology ecosystem with decades of on-the-ground execution experience to empower itsclients to deploy game-changing video initiatives. Examples include executive town-hall webcast series, internal corporate video messaging, video-based training and development, external marketing videos, partner and customer education webcasts, mobile live streaming, and employee-generated video knowledge sharing (i.e. “Enterprise YouTube”).

Following years of experimentation in the enterprise, video is now considered a critical tool for business. Mandates from executive management to improve business performance and efficiency through video communications are resulting in an aggressive acceleration of video technology adoption and spend. In its most recent worldwide market share and forecast reports for both enterprise streaming media and telepresence, Wintergreen Research projects the combined markets to exceed $7.5 billion by 2017.

The reality for the enterprise is that video is a complex new asset class – far-reaching in its impact on both existing systems and corporate policies, including governance and compliance. As such, a true strategic process based on assessment, design, execution, and growth casting must take place with participation of business and technology unit owners. Most companies do not have the in-house expertise to lead this complex process. For these organizations, engaging the leadership of a seasoned enterprise video specialist for this ongoing effort is paramount to achieving the initiative’s intended business results. Sherpa provides this expert guidance.

“The toe-dipping phase for video in the enterprise is over,” said K.C. Watson, CEO and Co-Founder of Sherpa. “As with Cloud, Mobile, and other disruptive technologies of today, companies are jumping into video with both feet to accelerate communication and stay competitive. Specialized, expert guidance is a must.”

Sherpa’s business is focused exclusively on providing strategic consulting services to the enterprise. The company does not represent or resell video technology solutions, rather it works exhaustively with its enterprise clients to design and develop custom video workflows.

“In the past as representatives of specific technology manufacturers, we were unable to commit the required time to take an enterprise from visioning to roll-out and beyond,” said Mark Strathdee, CTO and Co-Founder of Sherpa. “Now we are positioned to design a holistic video solution that fits the unique needs of an organization – cherry-picking best-of-breed solutions to assure success today and future-proofing for what comes next.”

About Sherpa

Sherpa is a strategic consulting company that helps large companies design and roll out enterprise-wide video initiatives. Longtime colleagues and enterprise videoindustry veterans Mark Strathdee and K.C. Watson founded Sherpa with a clear-cut mission: to enable more effective communication across large companies through the power of video.

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