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Streaming Media Veterans Launch Industry-First Live Digital Video Content Strategy Consultancy

Bulldog Digital Media helps content owners, distributors and advertisers optimize and present premium live digital video content experiences

Los Angeles, CA(22 Jan 2013)

Bulldog Digital Media, the live digital video content strategy experts, announced today that they are open for business. The company is in the business of advising clients on their live video content strategies, including premium content experiences across multiple platforms using proven best practices.

More and more connected devices are entering the marketplace and major brands are targeting connected and engaged consumers.  Content experiences like the Red Bull Stratos Jump and Budweiser’s Made in America Music Festival indicate that premium live digital content experiences present substantial, unique, and engaging branding opportunities.  Bulldog Digital Media is the only company that can enable a broadcast grade experience that provides value to all stakeholders in the premium live event ecosystem, including content owners, sponsoring brands and distribution platforms.

With more than a decade in the streaming media business, Bulldog Digital Media co-founders John Petrocelli and Josh Lennox, both former AEG Digital Media execs, have facilitated the live event streaming for the Grammys, American Express Unstaged Concert series, World Cup Kickoff Concert, Lollapalooza, E3, TED Conference, MTV VMA’s, Coachella, the Royal Wedding and more.  They have also worked on live streaming experiences that were available to viewers from platforms that included YouTube, Google, Twitter, Myspace, Yahoo, AOL and others.

Currently, Bulldog Digital Media provides guidance to Ustream for its Ustream Premium content strategy, which focuses on optimizing the robust Ustream live broadcasting network to enable major brands to reach engaged consumers on any device platform for extended viewer duration times and a better overall experience.

“Bulldog Digital Media has carefully guided us through the development and execution of our premium live content strategy and offerings so that brands can take advantage of our world class live broadcasting platform and services,” said Brad Hunstable, CEO of Ustream. “They have helped us streamline our digital video approach and maximize its revenue potential. John and Josh know the right software, hardware, people and facilities – and how to put it all together – to create the ultimate viewing experience.”

The Bulldog Digital Media team uses its battle-tested expertise to guide content owners, content distributors, sponsors and advertisers through the development of live video experiences that resonate with viewers.

“Josh and John have an unmatched knowledge of the digital media industry and the premium live streaming segment in particular,” said Tim Napoleon, former Chief Strategy Officer of Akamai and co-founder of AllDigital. “They know the correct strategies, technologies, partners and processes to enable engaging viewer experiences.”

“The digital media industry has created an almost perfect storm for premium live events,” said John Petrocelli, Co-Founder of Bulldog Digital Media. “The ultimate way to market for brands will be the Red Bull Stratos model – reaching engaged viewers via the presentation of premium live events across all connected devices empowering the consumer to comment and tweet about the experience and to customize their viewing experience by selecting different camera feeds.  This is especially true for music – concerts and festivals – and it essentially transforms the viewer into a participant within a branded experience.  We know how to optimize, facilitate and monetize these experiences for all stakeholders.”  

About Bulldog Digital Media

Industry veterans John Petrocelli and Josh Lennox, leveraging decades of experience streaming the biggest live events, have created Bulldog Digital Media to help companies optimize their live digital video content strategies with unmatched expertise and guidance. We specialize in streaming live video and focus on driving revenue from the presentation of premium content experiences across multiple device platforms. Bulldog Digital Media understands and can identify the correct ecosystem and process to facilitate the ultimate live video experience that resonates with viewers for content owners, content distributors and sponsors, brands and advertisers. Find out more at