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Sorenson Media Announces Not Only Support, but Video Optimization for Apple’s iPad

*Every Sorenson Media Video Solution Already Fully Optimized for iPad and Other Apple Devices, at No Additional Cost *Sorenson 360 Online Video Platform Enables Seamless High Quality iPad Video Playback

San Diego, CA(07 Apr 2010)

Sorenson Media today announced that all of the company's Internet video solutions have already been optimized for the Apple iPad-including the Sorenson 360 online video platform, the award-winning Sorenson Squeeze client-side encoding solution and the Sorenson Squish browser-based encoding solution. This optimization is available immediately and at no additional charge.

"We have optimized our total video solutions for the iPad and the iPhone, making it easier than ever for anyone to access or publish the highest quality video content over the Internet," said Peter Csathy, president and CEO of Sorenson Media. "While a lot of providers talk about how they will support video on the iPad sometime in the future, Sorenson Media has actually already done it and - this is a critical distinction - optimized it. We are aware of no one else who can say that."

Since June 2009, every Sorenson Media solution has also been fully compatible with the Apple iPhone and iPod Touch-in contrast to many other providers who either charge extra fees for compatibility with Apple devices or make customers develop their own Apple interoperability. Sorenson Media was the first to optimize for the iPhone 3G S immediately after its launch.

Sorenson Media's ongoing commitment to empower its customers with the most intuitive, flexible and interoperable solutions in the marketplace has also recently been noted by Apple. Soon after its Q4 2009 release, Sorenson Squeeze 6 was named an official Apple Staff Pick, and is currently featured in the Apple Downloads section:

To view screenshots of Sorenson Media's solutions in action on the iPad, visit:

Using optimized presets, the Sorenson 360 online video platform enables users to easily encode video content in the iPad-compatible MPEG-4 format and deliver that content using Apple's native video player. Intelligent embed codes then immediately call up the correct player for playback on the iPad and other Apple devices. The company's optimization for the iPad also includes presets in Sorenson Squeeze and Sorenson Squish that enable seamless playback in the formats used by Apple, including precise video and audio specifications that maximize the quality of the video played on these devices. Downloadable presets are available for free to every Sorenson Squeeze 6 user at the company's online Preset Exchange at

Sorenson Media's total video solutions enable users to encode and upload video content to the Sorenson 360 online video platform directly through the industry-leading Sorenson Squeeze software, or via their browsers using Sorenson Squish. Both processes significantly reduce upload time and provide automatic access to the iPad presets. With the user-friendly Sorenson Squish browser-based encoding tool, users simply drag and drop their video files from their hard drive or record new videos via their webcams and, in a single step, publish and make them playable directly on any Apple device. 

About Sorenson Media

Sorenson Media ( offers comprehensive, award-winning solutions that empower businesses and video professionals to easily and affordably publish the highest-quality video to the Internet and other media. Included among its products and services are the Sorenson 360 Video Delivery Network (VDN), Sorenson Media's re-imagined video publishing platform; Sorenson Squeeze, the gold-standard for video encoding applications; Sorenson Squish and SquishNet, which together create an easy-to-use browser-based video publishing platform for user-generated content; and Sorenson Spark, the industry's most widely used video codec, which enables mobile devices and other consumer products to playback the largest selection of video on the Internet today. Since its inception in 1995, Sorenson Media has been instrumental in bringing Internet video to mainstream applications and is committed to dramatically improving the online video experience for both content creators and consumers.