Sizmek’s Industry-First Single Tag for All Screens Fuels HLS Responsive Video Formats
Consumers will see sharper video campaign quality and advertisers will enjoy increased performance
New York(05 Jun 2014)
Sizmek (NASDAQ: SZMK) announced a single tag solution for video campaigns across all screens, allowing advertisers to benefit from HTTP Live Streaming (HLS). The only independent video solution of its kind, Sizmek is setting the industry bar for creating the sharpest quality video campaigns across all screens, including mobile.
Typically, a video campaign has separate tags attached to different screens. With Sizmek, advertisers and agencies benefit from a simple, single tag solution that promises flawless video playback, on any screen. The HLS format ensures that a video starts instantly and delivers the highest quality experience across devices - virtually eliminating buffering, regardless of screen size or the connection speed.
Video campaigns have often been plagued by poor quality. In 2013, over 25% of video views experienced buffering and over 40% were impacted by low resolution. Unlike traditional progressive download formats or legacy streaming technology that use fixed video resolutions and bit rates, HLS actually adapts to each user’s individual viewing environment to provide the optimal viewing experience.
"Advertisers invest significant budget in creating high quality video that is at the core of an optimal brand experience,” said Ricky Liversidge, chief marketing officer, at Sizmek. “By expanding our single tag solution to accommodate in-stream video across desktop, mobile and connected TVs, the optimal brand experience is now accessible and simple to achieve.”
Sizmek’s single tag solution is now available to users of the Sizmek MDX platform thru select publishers.
Sizmek Inc. (NASDAQ: SZMK) fuels digital advertising campaigns for advertisers and agencies around the world with cutting-edge technology to engage audiences across any screen. For the last 15 years, the online business that is now Sizmek has proudly pioneered industry firsts in digital, including rich media, video and online targeted advertising across channels. Sizmek’s open ad management stack, Sizmek MDX, delivers the most creative and impactful multiscreen digital campaigns, across mobile, display, rich media, video and social, all powered by an unrivaled data platform. With New York City as a center of operations, Sizmek connects over 13,000 advertisers and over 5,000 agencies to audiences, serving more than 1.5 trillion impressions a year. Sizmek operates on the ground in 48 countries with a team of over 850 employees. For more information visit www.sizmek.com