Sinclair Broadcast Group Launches Free Live and On-Demand Streaming Service, Stirr
STIRR offers a curated mix of local and national channels across major streaming platforms
Baltimore, Maryland(17 Jan 2019)
Sinclair Broadcast Group, Inc. (NASDAQ: SBGI) announced today the launch of STIRR, a free, ad-supported streaming service that will include access to some of the most popular national news, sports, entertainment and digital first channels, a robust video on demand (VoD) library and a new local channel featuring programming based on a user’s location, ensuring that viewers can still access the local news and lifestyle programming that is relevant to their everyday life.
STIRR is launching on iOS and Android devices, Amazon FireTV, Apple TV, Roku and on the web at: www.STIRR.com providing viewers with a variety of linear networks that cater to all interests, such as movies, news, sports, sci-fi and action, family-friendly programming, and comedy. STIRR will offer 20 national networks at launch:
- Dove Channel
- Fail Army
- NASA TV
- Outdoor America
- Pet Collective
- The T (Tennis channel)
- World Poker Tour
STIRR has also developed original channels, including STIRR Movies, STIRR Sports, STIRR Life, and STIRR CITY. STIRR plans to add new linear networks monthly growing to over 50 by the end of 2019.
“We are entering a new era of broadcast television and our number one priority at Sinclair is to help advance the industry and increase access to broadcast content in the midst of a digital age,” said Sinclair CEO Christopher Ripley. “With the launch of STIRR, we intend to offer audiences an easy, convenient and free way to watch live local and national channels, as well access a deep selection of on-demand programming.”
In addition to national networks, the service will be anchored by a new unique local channel called, “STIRR CITY,” offering a curated 24/7 program lineup based on where a viewer lives. The new STIRR CITY channel lineup includes live local news, local and regional sports, entertainment and city-focused lifestyle programming provided by the local Sinclair TV station in that city.
“Despite the explosive growth of new national over-the-top (OTT) services, local TV station’s programming, especially local news, has remained some of the most popular and desired content to audiences and advertisers alike,” said Adam Ware, STIRR’s General Manager. “By creating the STIRR CITY channel format, local TV stations can now extend their programming strength to OTT. STIRR will offer viewers both a new local channel and an extensive local on-demand library relevant to the place they call home.”
In addition to Ware, Sinclair tapped digital media veterans Ben Lister Director of Content Acquisitions and Stacie Anthony as Editor in Chief, who are leading efforts at STIRR’s Santa Monica headquarters. The app was developed by Sinclair Digital based in Seattle, Washington.
Stadium is the original multi-platform sports network featuring exclusive live and on-demand games and events, extensive highlights, classic games, original programming, and daily live studio programming. Stadium includes a 24/7 linear feed distributed across both digital and broadcast platforms, as well as a comprehensive array of on-demand (VOD) digital content including additional live games and events. Stadium is owned by a collection of industry leaders including Sinclair Broadcast Group, BAMTech, the NHL, the PGA TOUR, and Meredith Corp. To learn more, visit: http://watchstadium.com/
About Sinclair Broadcast Group, Inc.
Sinclair is one of the largest and most diversified television broadcasting companies in the country. The Company owns, operates and/or provides services to 191 television stations in 89 markets. Sinclair is a leading local news provider in the country and operates the greatest number of award-winning news rooms in the industry and is dedicated to impactful journalism with a local focus. The Company has multiple national networks, live local sports production, as well as stations affiliated with all the major networks. Sinclair’s content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net
STIRR is a national OTT streaming service that is a free, ad-supported App and website, featuring a curated mix of local and national content. To learn more, go to www.STIRR.com.