SeaWell and ARRIS Enable New Multiscreen Advertising Revenue Opportunities for Operators
Integrated solution enables service providers to deliver dynamic, targeted ads and programming across all major ABR protocols
SUWANEE, Ga. and MISSISSAUGA,Ontario(17 Oct 2013)
ARRIS Group, Inc. (Nasdaq: ARRS) and SeaWell Networks, Inc, today announced an integrated advertising solution for multiscreen. The solution quickly takes service providers into the world of IP television, enabling delivery of localized, session-oriented ads and programming at the home network level for unprecedented control and customization.
The solution integrates SeaWell’s Spectrum™ IP session delivery controller technology into the SkyVision™ ad insertion platform by ARRIS. It addresses the growing revenue opportunity in multiscreen services, prompted by demand from more than half of global consumers, according to a recent ARRIS study.
“SeaWell is a clear market leader for targeted ad insertion on multiscreen devices, with global deployments among tier-one operators,” said Neerav Shah, Vice President and General Manager, Multiscreen Video Infrastructure, Cloud Business Solutions, ARRIS. “This makes SeaWell a perfect complement to our leading portfolio of end-to-end multiscreen and advertising solutions. By integrating Spectrum into our SkyVision platform, ARRIS is not only enabling operators’ multiscreen shift to IP, but also offering the most powerful advertising solutions for this next-generation of TV.”
Integrated solution delivers:
- Highly efficient and dynamic format repackaging
- Per-session content management and analytics
- Zone-based, localized and targeted ad insertion
- Blackout management and program substitution
- Support across all major adaptive bit rate (ABR) protocols
“The proliferation of connected devices has tremendous potential to generate new revenue for operators, but only if they have the right tools to address this multiscreen ecosystem,” said Brian Collie, CEO of SeaWell Networks. “ARRIS has a legacy of leadership and global reach in addressable ad management solutions, which combined with SeaWell’s per-IP-session technology, gives operators and their marketing partners an unprecedented ability to target ads to viewers in both live and on-demand content. Our best-in-class solution is the answer to effectively monetizing the multiscreen environment.”
About the ARRIS Portfolio
The ARRIS SkyVision ad insertion management platform is a trusted solution for linear ad insertion, and soon will be available to operators with SeaWell’s Spectrum software, allowing unmatched control, management, and monetization of multiscreen services. With its end-to-end multiscreen and ad insertion portfolio, ARRIS offers the most widely deployed ad insertion technology used by top service providers around the world. The ARRIS integrated content approach coupled with its systems integration and services expertise brings the future of advertising, entertainment and personalization much closer to the reality of today.
About SeaWell Networks
SeaWell Networks Inc. is the leader in monetizing multiscreen TV thanks to its industry first, per-user session control solution. Spectrum™ dynamically creates and manages each adaptive bitrate video session, enabling delivery to any device or protocol and giving pay TV providers unprecedented network-side control over targeted ad insertion, policy management, blackout, QoE, and encryption. For more information visit http://www.seawellnetworks.com/.
ARRIS is a premier video and broadband technology company that transforms how service providers worldwide deliver entertainment and communications without boundaries. Its powerful end-to-end platforms enable service and content providers to improve the way people connect – with each other and with their favorite content. The Company's vision and expertise continue to drive the industry's innovations, as they have for more than 60 years. Headquartered north of Atlanta, in Suwanee, Georgia, ARRIS has R&D, sales and support centers throughout the world. For more information: www.arrisi.com