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SeaChange Infusion Advanced Advertising Platform Integrates Envivio Multi-Screen Encoding for Ad Insertion on Apple Devices

Targeted Ad Insertion Demonstrations on iPad Featured at International CES This Week

Las Vegas - CES 2012(11 Jan 2012)

LAS VEGAS  (Jan. 11, 2012) - Advanced advertising leader SeaChange International (Nasdaq: SEAC) has expanded its relationship with Envivio to offer SeaChange's Infusion advanced advertising platform with the Envivio 4Caster C4 Gen III encoders, providing further options for multi-screen operators to monetize video delivered to Apple devices.  The open Infusion platform enables targeted advertisements to be dynamically inserted into linear and on-demand video streams.  Demonstrations with Envivio at the International CES 2012 this week (SeaChange booth 25126) feature demographically targeted ad insertion into live program streams on Apple iPad.     

Infusion enables video operators to manage centralized ad operations and scale to 150,000 insertable channels and millions of ad assets as they migrate to consolidated regional and national advertising systems that are managed from increasingly web-centric and virtualized datacenters.   Leveraging SCTE 130 and IAB VAST specifications, Infusion allows operators to determine which external ad servicing systems are sourced for dynamic placement decisions, while creating opportunities for cross-platform campaigns and leveraging Internet campaign management pricing for TV content.

Operators deploying Envivio encoding solutions in the video headend or the IT datacenter can deliver high-quality broadcast TV, HTTP adaptive streaming and 3GPP mobile video services. The software-based architecture at the heart of Envivio's 4Caster multi-screen platform uniquely supports a broad range of functions including encoding, transcoding, packaging, encryption, publishing and ad insertion.  Envivio products support SCTE 130 and SCTE 35 ad triggers to facilitate dynamic ad insertion to iOS and Android devices, PCs with Adobe Flash or Silverlight, connected TVs and traditional MPEG-2 and AVC set-top boxes. 

"Our open Infusion platform is providing the flexibility for operators to work quickly with the widest range of video formats and devices in their monetization strategies," said Aseem Bakshi, General Manager, Advertising, SeaChange.  "SeaChange has been collaborating with Envivio to help operators establish advanced video services and we're pleased to now extend integrated HLS encoding to our advertising customers."

"SeaChange is one of Envivio's strategic partners, and together we provide an integrated solution for advanced advertising that helps operators make multi-screen services more profitable," said Kevin O'Keefe, Chief Operating Officer, Envivio.  "At Envivio, we are focused on continuous innovation and working closely with other industry leaders like SeaChange to introduce game-changing technologies for our customers." 

About Envivio 

Envivio is a leader in solutions for multi-screen video-over-IP delivery. We design our solutions to remove the boundaries of traditional television and make the world's video content universally enjoyable by all viewers, on any device, across any network, at any time. Now in its second decade of developing market-leading video convergence solutions, Envivio has amassed dozens of patents, pioneered video-over-IP methods, and led in the deployment of emerging standards and new technologies.  Envivio's customers include global tier-1 service providers, including eight of the top 10 mobile operators, seven of the top 10 broadband providers and three of the top four cable operators.  Envivio is headquartered in South San Francisco, California and has offices worldwide including France, England, China, Singapore and Japan.

About SeaChange International

SeaChange International (Nasdaq: SEAC) is a global leader in multi-screen video. The Company provides open, cloud-based, Emmy award-winning solutions and services for back office, advertising, content, in-home devices and broadcast to hundreds of media companies, including all major cable operators in the U.S., Europe and Latin America, plus other blue-chip companies such as Virgin Media, AT&T, Hutchison Whampoa, and DISH Network. Headquartered in Acton, Massachusetts, SeaChange is TL 9000 certified and has product development, support and sales offices around the world.  Visit www.schange.com.