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Rovi Licenses MainConcept Video Codec and SDK for Windows Azure Cloud-Based Video Services

High Quality H.264 Codec to Support Companies Using Windows Azure to Power On-Demand and Live Streaming Video Applications

AMSTERDAM, The Netherlands(06 Sep 2012)


Rovi Corporation (Nasdaq:ROVI), driving digital entertainment
innovation, today announced a multi-year agreement for Windows Azure
Media Services to use Rovi's MainConcept H.264 video codec and SDK.
Under the terms of the agreement, Windows Azure Media Services is using
the MainConcept SDK to enable fast, high-quality H.264 encoding. Rovi
will be demonstrating MainConcept SDKs at IBC 2012, Hall 5, Stand A31.

"Windows Azure Media Services provides a rich set of capabilities for
creating, managing, and distributing media in the cloud," said Sudheer
Sirivara, director, Windows Azure Media Services, Microsoft. "Rovi's
expertise in video encoding brings the quality and performance of the
MainConcept H.264 codec to the encoding service offering on Windows
Azure Media Services."

"We are delighted to be teaming with Windows Azure, and supporting
solutions capable of delivering exceptional quality video from the
cloud to a range of home and mobile devices," said Dirk Peters, Vice
President Sales, Rovi Corporation. "This agreement is a testament to
the performance of our H.264 video codec that's optimized for
large-volume encoding on fast, high core count processors and can
support a variety of applications, from professional broadcasts to low
bitrate streaming applications."

Rovi's MainConcept SDKs provide developers with an industry-leading
suite of tools for encoding, decoding and streaming of video and audio
content with exceptionally high quality at low bit rates. These SDKs
power many of the most popular professional and consumer video
applications today. The MainConcept SDK supports Windows, Mac OS and
Linux and provides a common API that enables developers to quickly add
MainConcept codecs and streaming technologies into their existing
digital media products and workflows. MainConcept developer tools are
backed by an industry-leading developer support team of programmers and
digital media experts located in the US, Europe and Asia to ensure fast
time to market.

For a complete overview of Rovi's MainConcept software development kits
for adding audio and video encoding, decoding, transcoding and
streaming to a range of applications visit:

About Rovi Corporation

Rovi powers the discovery, delivery, display and monetization of
digital entertainment. With innovative technology solutions for
consumer electronics manufacturers, service providers, content
producers, advertisers, retailers and websites, Rovi connects people
and the entertainment they love. The company holds approximately 5,200
issued or pending patents worldwide and is headquartered in Santa
Clara, California. More information about Rovi can be found at