Rotana Media Services Harnesses Broadpeak’s Dynamic Ad Insertio
Partnership unlocks new ad revenues and elevates viewing experiences across MENA market
(12 Jun 2025)
R
iyadh, Saudi Arabia – June 12, 2025 - Rotana Media Services (RMS) has partnered with Broadpeak, a global leader in streaming and monetization technologies, to power the delivery of personalized advertising experiences across connected TV and streaming platforms in the Middle East and North Africa. Harnessing Broadpeak’s server-side ad insertion (SSAI) service via the broadpeak.io SaaS platform, RMS enables advanced dynamic targeting for ad buyers while ensuring seamless transitions and personalized broadcast-quality experience for multi-platform audiences across the region.
“We are continuously investing in innovation that enhances viewer engagement and unlocks smarter monetization,” said Nezar Nagro, President of Rotana Media Services. “Our partnership with Broadpeak represents a step forward in delivering addressable, premium-quality advertising experiences that meet the evolving expectations of audiences and advertisers alike.”
Broadpeak’s SSAI service enables advanced targeting capabilities, ensuring uninterrupted playback of video-on-demand (VOD) and live content, with smooth ad stitching across connected TVs, mobile, and web platforms.
“The Middle East is a complex and fast-changing market — streaming providers need robust ad tech and delivery technologies that can adapt to diverse platform requirements and bandwidth conditions,” said Jacques Le Mancq, CEO at Broadpeak. “We’re excited to partner with Rotana Media Services and help fuel the next wave of streaming monetization growth across the region.”
This partnership reflects RMS’s broader vision to support the digital transformation of premium video platforms in the MENA region through selective, high-impact technology integrations.
Learn more about Broadpeak’s solutions available as a service at www.broadpeak.io.
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About Broadpeak
Broadpeak enables streaming platforms and broadband providers to stream at scale and monetize without limits. More than 150 companies trust Broadpeak to bring the most-loved live sports, news and entertainment content to over 200 million people across 50 countries. Broadpeak pioneers the highest performance video delivery, advertising and network optimization technologies to increase quality of experience, improve subscriber loyalty, and grow new revenues. Broadpeak is a listed company on Euronext Growth Paris (ISIN: FR001400AJZ7 – Ticker: ALBPK).
About Rotana Media Services (RMS)
Rotana Media Services (RMS) is the exclusive advertising sales representative for stc tv and the commercial division of Rotana Media Group. With a comprehensive portfolio spanning linear television, connected TV (CTV), digital media, and out-of-home (OOH), RMS is a leading provider of converged media solutions across the Middle East and North Africa. The company specializes in delivering data-driven, cross-platform advertising strategies designed to maximize reach, engagement, and ROI for its partners. Headquartered in Riyadh, RMS maintains a regional presence with offices in Jeddah, Dammam, Dubai, and Cairo, supporting clients with local expertise and market intelligence.