Restorm Launches Cloud Service That Radically Automates Music Licensing, Inks Rumblefish Music
First entity poised to commercialize Creative Commons; Joi Ito joins advisory board
New York, NY(23 Feb 2012)
Restorm launched rightclearing today at the prominent Social Music Summit in NYC attended by top tech and music executives. The cloud-based music licensing platform provides artists and music professionals a simplified solution that enables them to monetize content through an automated licensing system. In the midst of all the SOPA, PIPA, ACTA rhetoric, and never-ending licensing chaos in the market, rightclearing is well-poised to provide a concise and compelling solution to the needlessly complex licensing labyrinth.
The service announced a partnership with Rumblefish today, the world’s largest catalog for social media licenses that has closed deals with more than 5 million private users over the friendlymusic.com platform.
rightclearing simplifies the overly complex and antiquated existing procedure of music licensing by adding modern search technology, automated contracts and an easy payment process. This allows anyone to simply purchase licenses for their project, whether for commercial or private use. By making it accessible to independent artist as well, rightclearing opens up and democratizes the music licensing business.
Joi Ito, head of the MIT Digital Media Lab and Chairman of the Creative Commons commented, “I decided to join therestorm.com advisory board because rightclearing has the potential to radically renew the market for art licensing: it’s simple, innovative, transparent and fair. restorm.com is showing the music industry and independent artists how much positive potential the digital revolution has brought. I see the future of music licensing in the open, transparent and innovative approach of rightclearing.”
Many content creators who attempt to harness the power of YouTube, for example, unknowingly make themselves liable to prosecution by using their favorite songs for their videos. rightclearing simplifies the existing procedure of music licensing by creating an easy way for them to license music just as simply and quickly as the process for uploading videos in the first place.
“As a lawyer, I have been battling an outdated and complicated system of copyrights for more than a decade,” said Philippe Perreaux, founder and CEO of Restorm. “With the launch of rightclearing, my vision to establish a model that is transparent and free from chaos becomes a reality. By launching with Rumblefish, one of the leading platforms for social licensing, we look forward to further simplifying and radically democratizing the market for music licensing together.”
Following the Creative Commons vision, the unique licensing platform from Restorm, rightclearing, has the sole purpose of benefiting artists by making sure they get a fair share for their work. As independent artists with tight budgets struggle to survive, rightclearing offers them innovative tools that help them thrive and earn money by monetizing and simultaneously protecting their content.
Restorm is the first platform that enables independent artists to earn money with the usage rights to their songs as it provides its music-focused community with incentives to support artists directly without intermediaries.
- Easy: On rightclearing, anyone can license a song in only three steps. The previously complicated process has been reduced to its essential elements: finding songs and paying for the license. Both parties instantly receive a legal contract directly on completing the transaction.
- Intuitive: The easiest way to describe music is with other music. Customers can just upload a song and will then be recommended similar licensed songs they can buy directly on the platform. They can also use keywords to further narrow the results or look for different music.
- Open: Only the quality of music that will count. Everybody can integrate their music into the rightclearing system and the modern licensing structure means that even YouTube users can find suitable music at a reasonable price.
- Transparent: All artists receive (100%) of the price they set. The clear licensing structure means that customers understand the terms of the offer perfectly and also guaranties that large commercial projects will be charged accordingly
- Decentralization: Artists and labels can set up licensing shops on their websites and Facebook pages. This further increases the licensing potential, especially for semi-professionals.
- Modern: The licensing structure is based on the creative Commons Idea and manages to combine this with traditional Copyright. Artist can now monetize their Creative Commons licenses.
The artist based music platform restorm.com develops professional solutions and online tools for the challenges faced in the music business. The free tools allow people to earn more money, generate more attention and save time, all at once. The platform is also a meeting place where bands, labels, event organizers, media and music lovers can connect to present their music, offer gig opportunities, raffle of tickets or just share their love of music. For more information, please visit http://www.restorm.com/tour or additional information for rightclearing and quotes of notable personalities can be found at http://rightclearing.com/press
Rumblefish is a pioneer in music licensing and has been a trusted provider of music for top TV shows, films, ad agencies and video games for over a decade. The company has always made artists and labels its priority, and has paid millions in royalties to its members for the licensed use of their music. Rumblefish launched the Music Licensing Store in 2006, dubbed "an iTunes for Corporate America" (CNBC). It was the world’s first online resource for 100 percent copyright-cleared music for businesses. In 2008 the company struck a landmark licensing deal with YouTube and in the summer of 2010 deepened that relationship with the launch of Friendly Music, a website where consumers can license soundtracks. The company now boasts the world’s largest music catalog for social media and diverse clientele including Animoto, Virtual Active, Amazon Studios, Kaiser Permanente and Google among others.