Quality of the Viewer Experience is Most Significant Factor in Viewer Engagement, Conviva Report Finds
Experience syndication is now a driving force of business strategy
Foster City, Calif.(13 Aug 2015)
Conviva, the leader in Over the Top (OTT) video experience optimization for the world’s top media companies, today released the Mid-Year update to its third annual Viewer Experience Report. This update found that, regardless of the business model, supported devices, and/or distribution channels, publishers in this brave new world of Internet-delivered television are all beholden to a universal constant: viewer engagement.
“As content owners race to deploy OTT solutions in the rapidly-evolving online television world, quality of experience is now as vital as quality of content,” said Hui Zhang, CEO, Conviva. “Content companies and publishers who are moving swiftly to working with syndication partners—operators, distribution outlets such as Apple’s iTunes, connected TV devices such as Roku and Amazon Fire TV, and many others—need to be hyper-vigilant to consistent quality of experience across every outlet.”
Key findings of the report include:
- Video start failures (VSF) are at a four-year low: Views impacted by VSF dropped to 2.0% from 2.6% in early 2015.
- Picture fidelity continues to climb: The global bitrate has grown an additional 19% since the beginning of this year.
- Experience Syndication is the new must-have: Utilizing a third party platform, which can report both to content providers and to operators with transparent and objective numbers, will be the foundation upon which a common understanding of the viewer experience will be built.
The findings of the Mid-Year 2015 Viewer Experience Report demonstrate that content providers and publishers need an ability to measure the quality of their viewers’ experience, as well as to optimize for local expectations, both for quality and cost containment purposes. To download the full report, visit: http://www.conviva.com/conviva-viewer-experience-report/midyear-vxr-2015/.
Conviva partners with top-tier media companies and premium OTT video broadcasters and operators like HBO, ESPN, and Viacom to deliver optimized viewing experiences that maximize customer engagement. The Conviva Intelligent Control Platform helps providers meet and exceed ever-changing audience expectations for video experience, across a multi-screen viewing environment. Using a unique real-time map of the Internet video delivery ecosystem, the platform provides 360-degree visibility across all users, maximizes picture fidelity, and eliminates playback delays and interruptions. Multi-dimensional reports and analyses of the top-tier OTT market, based on Conviva’s tracking of 50 billion streams annually, enable data-driven decisions, supporting successful development of market-leading services. Conviva is based in Silicon Valley, with offices in New York and London. Please visit www.conviva.com and follow us on Twitter @Conviva.