Popup Media delivers immersive extended reality (XR) productions for Riot Games League of Legends and Valorant 2021 Finals
Popup Media, a provider of live broadcast graphics, extended reality (XR) production solutions and creative services with offices in the U.S. and Latin America – provided state-of-the-art mixed-reality and extended reality (XR) productions for Riot Games.
Atlanta, GA(27 Sep 2021)
Hosted in Mexico, the League of Legends LLA 2021 Finals and Valorant Challengers Series was a huge challenge after over a year of Covid-19 restrictions and lockdowns in the region. For Riot, this meant producing a series of world class events in a venue with no audience and limited staff. To achieve this, they teamed up with PopUp Media, a Riot Games creative and production partner since 2017.
“Popup Media is defining the future with Riot Games, they helped us deliver a unique format to engage our audiences in fun and exciting ways.” says Martin Blaquier, Head of Esports Latam for Riot Games”
https://vimeo.com/605591323
PopUp Media led a team across 3 continents to create a unique XR solution merging the brand new ARTZ theatre with a virtual futuristic metropolis, immersing viewers in LLA´s own cyber city. To create this unique format, PopUp´s designers, programmers, engineers, producers and directors recreated the entire venue in 3D utilizing Unreal Engine to integrate all aspects of a pre-visualization production without stepping foot in the venue.
https://vimeo.com/596263154
The complete solution powering this incredible immersive experience included the core Unreal Engine from Epic Games, Zero Density toolsets powering 11 LED walls with different aspect resolutions and in venue AR, EZtrack® for all centralized camera and object tracking, Vizrt on-air graphics and Sony cameras for extended AR perspectives. Popup Media combined all creative into workflows that were optimized for producers and operators during all live events.
https://vimeo.com/596263452
“We wanted our concept to enhance the esports gaming experience. We are experts in combining different technologies that allow us to innovate in new and exciting ways to create different experiences for our clients” says Ariel Stroh, CEO of Popup Media.
About Popup Media
Headquartered in Atlanta, Georgia with offices in Orlando, Florida and Santiago Chile, Popup Media
delivers innovative, high-quality, creative solutions for broadcasters and streaming media by creating and implementing robust strategies that bridge the gaps between creative, content, and technology. Our broadcast creative and digital solutions span from concept to audience experience, across multiple platforms, with expertise in content creation, channel branding, on-air graphics, integration, real-time camera & object tracking, virtual production solutions, mixed reality, interactive technology, data and social media integration, monetization, workflows and training.
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