Payvia Rebrands as Outspoken, Launches New Video Transcoding Service To Provide the Best Media Experience for Every Device
· Outspoken Reflects Company’s Renewed and Bold Focus on Mobile Messaging Services
· New Video Transcoding Service Gives All Users a Unique Ability To Customize Content For Any Device and Carrier
Los Angeles, CA and NEW YORK, NY(20 Feb 2014)
Payvia announced today that it has rebranded as Outspoken. The new name signifies the company’s drive to extend the power of SMS and MMS marketing to more brands than ever, based upon its own rapid growth and the strong continued increase in MMS usage. In conjunction with the rebrand of the company, Outspoken is launching a new video transcoding service which will deliver the highest possible visual and audio quality of mobile messaging to the widest number of mobile devices, ensuring the best consumer experience for the company’s clients and the mobile carriers.
Outspoken combines the power of a carrier-connected technology platform with innovative mobile video and rich media messaging services. In 2013, the company nearly doubled its revenue and gross profit from its mobile marketing business, with 90 percent of its large enterprise clients increasing their messaging volume over the past twelve months.
Today the company’s messaging services are used by thousands of businesses including Charlotte Russe, Cox Media Group, Emmis Communications, Entravision, and Jack in the Box.
“Now, more than ever, brands need to be outspoken in order to be heard by consumers on their most important device – their mobile phone,” said James Citron, president of Outspoken. “Our platform enables that, better than any other, through the power and ubiquity of SMS and MMS. Moving forward as Outspoken, we are excited to bring businesses the ability to speak up and create communications that drive customer acquisition and engagement.”
MMS is poised to continue its expansive growth in 2014, with Upstream reporting that 70 percent of people prefer to receive offers over their mobile device. Furthermore, MMS and SMS marketing messages have a 98-percent open rate versus 16 percent for Facebook messages and 12 percent for email, according to Frost & Sullivan.
Brilliant by Outspoken, the company’s new video transcoding service, available at http://brilliant.outspoken.com, is based on the company’s long-standing expertise in powering MMS messaging. The service, available to all Outspoken customers and developer partners, uses the company’s transcoding capabilities to allow video and rich media to be delivered to any consumer device in the optimum format. Available via API, the Brilliant service supports a wide selection of input and output formats, enabling users to optimize video for different bitrates, resolutions, and formats across the largest number of devices – more than 12,000 – with the best possible visual and audio quality for messaging. With thousands of carrier and handset combinations in use by consumers, this services lets any marketer use multimedia to enhance the quality of their messaging, removes all of the complexity in delivering video and improves the ROI of mobile marketing for businesses.
“In today’s world of Snapchat, Instagram and Twitter, it’s becoming increasingly hard for businesses to break through the clutter and ensure their message is seen and heard,” Citron said. “Using our video transcoding platform, our customers have found that MMS messages delivered via Outspoken drive five times the engagement of social and email messaging, which has led us to open up this capability to all businesses.”
Outspoken is the most experienced SMS and MMS messaging platform in US, combining high-volume text message aggregation with a rich-media messaging platform that enables brands to engage with consumers via their mobile device. As the original pioneers in mobile video and direct-carrier-connected aggregation, the company now powers the messaging campaigns for thousands of businesses who leverage our advanced platform to increase customer awareness, engagement and lifetime value. Outspoken is headquartered in Los Angeles and is backed by Silver Lake Sumeru.