Parks Associates: Nearly 40% of U.S. Broadband Households Use Video Sharing Sites like YouTube on a Weekly Basis
Senior Analyst to examine OTT video landscape at NAB Show Las Vegas
DALLAS(20 Apr 2017)
New research from Parks Associates reveals that 39% of U.S. broadband households visit a video sharing site like YouTube at least once a week. In total, 59% of U.S. broadband households visit an online video site on a regular basis.
Glenn Hower, Senior Analyst at Parks Associates, will share insights and consumer research on the OTT video market next week at NAB Show Las Vegas. Hower will speak on the session "OTT Video Services: Fighting to Capture and Retain Users" on April 24, 12:10 p.m. The session explores the trends and dynamics of today's OTT video market and reveals new data on adoption and churn.
"User-generated video from sites like YouTube skew to young consumers," Hower said. "Consumers 18-24 go to a video sharing site 13 days per month on average. They also use a video chat app like Snapchat an average of nearly 11 days in one month. The TV is still the most-used device for watching video content, but increased usage of secondary devices and video apps is making a significant impact on how users, especially younger viewers, consume and perceive content."
360 View: Digital Media & Connected Consumers shows live streaming on platforms like Periscope and Facebook Live is still in its early days. Currently 26% of households participate in live streaming activities, such as streaming video from their own device or watching video over a live streaming platform.
"Emerging content platforms are changing the way content creators tell visual stories," Hower said. "Services like YouTube have given rise to video bloggers and sketch performers, who can interact with their audiences in a way that traditional media like film and television cannot allow. In addition, live streaming on platforms like Twitter's Periscope or Facebook Live is raw and impromptu, which can come across as more 'authentic' compared to a recorded video that has been edited and perfected."
360 View: Digital Media & Connected Consumers analyzes trends in music and video consumption by platform, source, and content expenditure. It segments consumers based on their consumption habits and explores current OTT service subscriptions.
Parks Associates is supporting NAB Show Las Vegas. To register, go to http://bit.ly/NABLasVegasReg.
Parks Associates and other industry leaders will address the evolving OTT landscape at the 21st-annual CONNECTIONS™: The Premier Connected Home Conference, May 23-25 in San Francisco.
For more information, visit www.parksassociates.com, or contact sales@parksassociates.com, 972-490-1113. To schedule an interview or request data, contact Holly Sprague at 155800@email4pr.com, 720.987.6614.
About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions. http://www.parksassociates.com